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The handbook contains low to no-cost ways to stand out from other photographers using psychological and design elements used in luxury markets. https://www.marketingandbusinessforphotographers.com/news/do-you-truly-have-a-photography-sales-process-two-components-of-a-solid-sales-strategy monthly 0.5 2025-06-19 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1747339383069-60Y0TH57M9QR4V7MVR2G/unsplash-image-VreKsCEioy0.jpg Blog - Do you truly have a photography sales process? Two components of a solid sales strategy - Make it stand out Image by: @kellysikkema https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - Do you truly have a photography sales process? Two components of a solid sales strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/the-real-thing-photographers-should-be-scared-of-when-worrying-about-losing-clients-with-a-price-increase monthly 0.5 2025-05-09 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1741820758966-PO2CX66RG7GXHEDAPJFD/unsplash-image-smuS_jUZa9I.jpg Blog - The real thing Photographers should be scared of when worrying about losing clients with a price increase - Make it stand out Image by: @alexagorn https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - The real thing Photographers should be scared of when worrying about losing clients with a price increase - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/how-to-market-when-clients-request-privacy monthly 0.5 2026-02-03 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1745608450964-NFTMYZ36UXVJGQ6CMZHJ/unsplash-image-H98IJpB3cik.jpg Blog - How to market when clients request privacy - Make it stand out Image by: @jakubzerdzicki https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - How to market when clients request privacy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/is-price-transparency-the-right-marketing-strategy-for-photographers monthly 0.5 2025-04-17 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1744850926438-8YK69G1HM3YQ2KD77PFS/unsplash-image-heiYgqp0Tsk.jpg Blog - Is Price Transparency the right marketing strategy for photographers? - Make it stand out Image by: @jakubzerdzicki https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - Is Price Transparency the right marketing strategy for photographers? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/how-to-get-photography-clients-with-a-few-secret-weapons monthly 0.5 2025-04-14 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1744236436665-R386JKWFJMIT6X462A6E/unsplash-image-U33fHryBYBU.jpg Blog - 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The handbook contains low to no-cost ways to stand out from other photographers using psychological and design elements used in luxury markets. https://www.marketingandbusinessforphotographers.com/news/dont-wait-grab-2024-pricing-before-the-new-year-arrives-a-great-business-gift-to-boost-your-success-in-2025 monthly 0.5 2025-01-01 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1735593495972-DRSU9I7PHXI96LXVSH8S/unsplash-image-CqKNkmNNLnI.jpg Blog - Don't wait: Grab 2024 pricing before the New Year arrives; a great business gift to boost your success in 2025 - Make it stand out Image by: @karishea https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - Don't wait: Grab 2024 pricing before the New Year arrives; a great business gift to boost your success in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/are-we-boring-our-clients-with-our-website-copy-consider-the-hiit-approach-for-photography-marketing monthly 0.5 2024-12-21 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1734747232494-V5ZGQ69L8EUJCE13FTRX/unsplash-image-h4i9G-de7Po.jpg Blog - Are we boring our clients with our website copy? 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Should I use my own name for my photography business? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/the-most-powerful-part-of-a-client-satisfaction-guarantee monthly 0.5 2024-10-31 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1730403616616-29ABYHKFAJSJLWQHT1TO/unsplash-image-cvUIv9j5wDg.jpg Blog - The Most Powerful Part of a Client Satisfaction Guarantee - Make it stand out Image credit: @jessbaileydesigns https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - The Most Powerful Part of a Client Satisfaction Guarantee - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/the-art-of-client-praise-three-ways-to-level-up-testimonials-beyond-online-reviews monthly 0.5 2024-10-24 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1729804101867-1EUWGZ6SARUMGD295WCS/unsplash-image-r_oV6smBBYk.jpg Blog - 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Our intuition is our guiding force and we need to allow it to give us our success insights. https://www.marketingandbusinessforphotographers.com/news/the-three-things-photographers-need-to-do-before-running-their-cost-of-doing-business monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1719343517730-P7G9JSWFLYGVCQ54UCE2/image-asset.jpeg Blog - The three things photographers need to do before running their cost of doing business - Make it stand out Image by: @northfolk https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - The three things photographers need to do before running their cost of doing business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/should-photographers-reduce-prices-in-a-sluggish-economy-l5wml-j8n2w monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1718813463532-R7O28VYHEGN5FLJXOBX4/image-asset.jpeg Blog - Drills & Skills: Can a dentist inspire photography marketing? - Make it stand out Image by: @thehumbleco https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - Drills & Skills: Can a dentist inspire photography marketing? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/stuck-with-copy-for-your-photography-website-look-to-the-meditation-sector monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1718402455622-M9BZ4WWNIQ6H84H3OPVD/image-asset.jpeg Blog - Stuck with copy for your photography website? 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In our world full of stress and constant ‘go’, it gives us a daily dose of relaxation and stress reduction. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - Stuck with copy for your photography website? Look to the meditation sector It’s clear that this cross-pollination method of learning from the meditation sector also has a wonderful side-effect of challenging some of the negative messages that hold us back. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336513-80YRVNN9EWIS66E67XM7/Icons-13.png Blog - Stuck with copy for your photography website? Look to the meditation sector When you improve your mindset, you can clear negative messages that can affect your brand energy. 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Find your signature style instead - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/2024/5/13/how-to-market-your-photography-business-five-unexpected-ways monthly 0.5 2024-09-25 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1716428132816-B3NYKFG28409KPXO47PE/image-asset.jpeg Blog - How to market your photography business: Five unexpected ways - Make it stand out Photo credit: @zal3wa https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336513-80YRVNN9EWIS66E67XM7/Icons-13.png Blog - How to market your photography business: Five unexpected ways - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - How to market your photography business: Five unexpected ways - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/ad4851f2-f363-4e83-9295-72704c38ab4d/Lucy-Baum-Montreal-Photographer-Literacy-Unlimited-Souffle-de-Vie-Nita-Prose-4_websize.jpg Blog - How to market your photography business: Five unexpected ways - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/e84fd6fa-2695-4c60-9d94-ffaf22a3b1c3/Lucy-Noir.jpg Blog - How to market your photography business: Five unexpected ways - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/0159849a-9f91-446a-a677-aa2a5d33fd0f/Montrealfamilyphotography_Lachinephotosession-68.jpg Blog - How to market your photography business: Five unexpected ways - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/dfdee3dc-ff3e-484b-bed9-c0d458a10f91/IMG_4090.jpg Blog - How to market your photography business: Five unexpected ways - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1716427399383-RDRW0A3ZVP6YQVCP0O5T/image-asset.jpeg Blog - How to market your photography business: Five unexpected ways - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1725642874845-CHOW4ZKE9P3EQ91DEXRE/image-asset.jpeg Blog - How to market your photography business: Five unexpected ways - Your transformation is waiting. Become a photography business that rises above what the saturated market is doing. The 10 story-scripts from my Little Luxuries Guide can make an impact in your business TODAY. https://www.marketingandbusinessforphotographers.com/news/my-piano-tuners-key-to-marketing-success-it-could-be-yours-too monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1715809104659-MEUHUALUK3AVAVYRNFO1/image-asset.jpeg Blog - My Piano Tuner's "Key" to Marketing Success. It could be yours too - Make it stand out Image by:@laurenmancke https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - My Piano Tuner's "Key" to Marketing Success. It could be yours too - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/building-a-photography-business-what-you-do-today-sets-your-future-good-bad-and-ugly monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1715268499869-2L58SLANAYCV4ZWPFNYB/image-asset.jpeg Blog - Building a photography business: What you do today sets your future; good, bad and ugly - Make it stand out Image by:@leohoho https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - Building a photography business: What you do today sets your future; good, bad and ugly - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335255-3HAMTY0JMCT3YZSMJC8I/Icons-11.png Blog - Building a photography business: What you do today sets your future; good, bad and ugly Decisions that we know affect us long-term have lasting negative effects in our bodies, such as stress. It is stressful to do the right things as much as the wrong, for different reasons. But the stress of doing right is actually a good stress because it resolves quickly and our favour. Negative stress festers and doesn’t resolve. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - Building a photography business: What you do today sets your future; good, bad and ugly When we’ve made a decision we know doesn’t serve us, it reinforces things like impostors. Even if it’s harder in the moment, making a decision that does serve us creates a confident business owner, and it creates more resilience and reinforcement to continue a good path. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336513-80YRVNN9EWIS66E67XM7/Icons-13.png Blog - Building a photography business: What you do today sets your future; good, bad and ugly A well-considered brand helps us create a barrier of client-business. It serves to let the right ones in, and repel the others. When you have a strongly communicated brand, it does a lot of the work in deflecting situations like requests for discounts or exceptions, so that you don’t have to face them head on and that makes it easier to move forward. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415337802-ZSR487AKMRROCM2C3L5J/Icons-15.png Blog - Building a photography business: What you do today sets your future; good, bad and ugly The big reason that poor decisions are felt in our body and mind is because we ignore intuition which tells us in advance through early signs that we may feel negative effects. We compromise to try and build something, but ignoring intuition can significantly jeopardize our dreams. Our intuition is a wiser perspective from beyond our own, guiding us. While we may have to do a hard thing in the moment, our intuition rarely gets it wrong, so listening is in our best interest! https://www.marketingandbusinessforphotographers.com/news/raise-rates-to-silence-the-photography-impostor monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1714599216534-S690SAMRKQ7AX5Z8D6O2/image-asset.jpeg Blog - Raise Rates to silence the photography impostor? - Make it stand out Image by: @angelekamp https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - Raise Rates to silence the photography impostor? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335255-3HAMTY0JMCT3YZSMJC8I/Icons-11.png Blog - Raise Rates to silence the photography impostor? Seeing a higher price tag associated with our own selves can give us a similar boost to wearing an outfit that makes us feel terrific. You have 2 choices - you can feel terrified of a higher price or you can feel empowered. Which do you prefer? Allow that to lead you. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - Raise Rates to silence the photography impostor? You really need to do a cost of doing business (or as I call it, a dream allocation) so that you actually know what rates you need. When I say raise rates, it’s not just playing with arbitrary numbers; it’s knowing what your business revenue needs to be to support your life and your goals. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336513-80YRVNN9EWIS66E67XM7/Icons-13.png Blog - Raise Rates to silence the photography impostor? When you raise your rates FIRST, it’s a motivator to then demonstrate value and it can gives us the energy we need to finally uplevel in our brand promises. What does the “higher-priced” you offer to clients that is amazing? https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415337802-ZSR487AKMRROCM2C3L5J/Icons-15.png Blog - Raise Rates to silence the photography impostor? We often talk about the psychology of pricing when it comes to our clients, but use the same principles to affect your own pricing psychology too! Intuitively we know when we are selling ourselves short and it’s time to stop playing small or shrinking. Believe your intuition as it can be life (and revenue!) changing! https://www.marketingandbusinessforphotographers.com/news/should-photographers-reduce-prices-in-a-sluggish-economy monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1713452627923-VCWP9BCWVL5A3WXD4DN3/image-asset.jpeg Blog - Should photographers reduce prices in a sluggish economy? - Make it stand out Image by:@kylejglenn https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - Should photographers reduce prices in a sluggish economy? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1722956309242-IACXMYRHHTTJHJP0ILZY/unsplash-image-nvzvOPQW0gc.jpg Blog - Should photographers reduce prices in a sluggish economy? - Recession-proof your business by elevating your brand & service offering. The Little Luxuries Handbook: 10 little to no-cost ways to add luxury touches that most photographers aren’t doing. You can implement one or more of these principles quickly and start pulling away from the saturated crowd. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335255-3HAMTY0JMCT3YZSMJC8I/Icons-11.png Blog - Should photographers reduce prices in a sluggish economy? Price-reduction doesn’t only affect your accounting. Just like if someone offended you, you feel it in your body. When we feel bad, we tend to neglect ourselves, creating a terrible cycle. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - Should photographers reduce prices in a sluggish economy? Price-reduction validates our imposter and adds energy to it, perpetuating a negative cycle. Your worth is further eroded. This sabotages the very effort you are making to try and get out of a rut! https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336513-80YRVNN9EWIS66E67XM7/Icons-13.png Blog - Should photographers reduce prices in a sluggish economy? A price-reduction can affect the perception of your brand. What would you think if a high-end brand offered a deep discount? Maybe you’d jump for joy because you could afford it, but wouldn’t you wonder why? And wonder where they cut corners to be able to do that? Or that their value was a sham if they have room for such a deep discount? https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415337802-ZSR487AKMRROCM2C3L5J/Icons-15.png Blog - Should photographers reduce prices in a sluggish economy? Often, we know that price-reduction isn’t the right thing, but in absence of knowing another way, we allow it to happen despite our gut reminding us of how defeating it is to put out our heart and life’s work for little compensation. Marketing is the only magic-ish pill I know of as the ‘another way’ https://www.marketingandbusinessforphotographers.com/news/it-is-a-pleasure-doing-business-with-you-changing-your-photography-mindset-from-scared-to-successful monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1712774016748-PSN5CM3J8I6USZ14AKQ6/image-asset.jpeg Blog - It is a pleasure doing business with you: Changing your photography mindset from scared to successful - Make it stand out Image by:@kylejglenn https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - It is a pleasure doing business with you: Changing your photography mindset from scared to successful - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335255-3HAMTY0JMCT3YZSMJC8I/Icons-11.png Blog - It is a pleasure doing business with you: Changing your photography mindset from scared to successful We feel impostor in our body though tension. When doing the 3-step mindset shift, breathe deeply to calm your nervous system to align with the positive message of what you’re sending to the client. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - It is a pleasure doing business with you: Changing your photography mindset from scared to successful Create this process and others like it and make it an official part of your business. For example, create a client checklist and include things like “send them an uplifting and beautiful reminder of their session 2 days before the schedule. Stay in a place of shine, sparkle and love at all times! https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336513-80YRVNN9EWIS66E67XM7/Icons-13.png Blog - It is a pleasure doing business with you: Changing your photography mindset from scared to successful The energy of your brand buzzes in your marketing, on social media, in your website. Call to mind your brand promises when crafting these emails to your client to stay “in character” and not allow negative feelings to break brand energy - your clients CAN feel it. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415337802-ZSR487AKMRROCM2C3L5J/Icons-15.png Blog - It is a pleasure doing business with you: Changing your photography mindset from scared to successful Listen to your intuition when it correct you from negative thoughts, because it does! Intuition is messages from our source, our overarching life energy and this energy wants you to succeed! We often allow our impostor to supersede our intuition but here is also a feisty push back. Quiet the negative thoughts through prayer, meditation or journalling and let the good come in! https://www.marketingandbusinessforphotographers.com/news/2024/3/13/buzz-in-your-bizz-neologisms-for-better-marketing monthly 0.5 2024-04-04 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1712272416159-GKAFVXAUJTZLKH148CNG/image-asset.jpeg Blog - Buzz in your Bizz: Neologisms for better marketing - Make it stand out Image by: @ninjason https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336513-80YRVNN9EWIS66E67XM7/Icons-13.png Blog - Buzz in your Bizz: Neologisms for better marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - Buzz in your Bizz: Neologisms for better marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - Buzz in your Bizz: Neologisms for better marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1712270490010-HUXTCH7DGCFP2C8LR8C0/image-asset.jpeg Blog - Buzz in your Bizz: Neologisms for better marketing - The Little Luxuries Handbook Little to no-cost ways to elevate your business and appeal to a more affluent client. Break free of the saturated market and enter the ShineSparkL market. https://www.marketingandbusinessforphotographers.com/news/tackling-photography-ghosting-an-old-school-sales-approach-part-3 monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1710353755348-4R7S45L6GP5E9427M4FI/image-asset.jpeg Blog - Tackling photography ghosting: An old school sales approach Part 3 - Make it stand out Image by:@steinart https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - Tackling photography ghosting: An old school sales approach Part 3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335255-3HAMTY0JMCT3YZSMJC8I/Icons-11.png Blog - Tackling photography ghosting: An old school sales approach Part 3 The psychological barriers to responding can be physical. As you might cringe in horror to get on a phone call with a prospect and feel the anxiety building in the pit of your stomach, they too can feel this in trying to let you down. It’s easier to manage the bodily feelings by avoiding. The right thing? Maybe not, but sometimes we must cope the best ways we know how. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - Tackling photography ghosting: An old school sales approach Part 3 Once we recognize the sales & psychology aspects at play, we can use that information to design business processes and practices that converts more prospects into bookings. Ghosts can go haunt someone else! https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336513-80YRVNN9EWIS66E67XM7/Icons-13.png Blog - Tackling photography ghosting: An old school sales approach Part 3 Promoting a response has a lot to do with your energy. For many of us, we try to have good energy in our web copy to attract inquiries, but the energy of telling people prices is imbued with fear and doubt. This could be coming across in your responses; a silent and intangible thing that drags the energy down and may cause someone to decide not to want to work with you. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415337802-ZSR487AKMRROCM2C3L5J/Icons-15.png Blog - Tackling photography ghosting: An old school sales approach Part 3 If we’re open we may recognize the role we play in ghosting, by not designing effective processes. That niggling feeling may be telling you that investing time and education into Sale and Marketing may be a good thing. Listen to that voice as it’s usually the right guidance! https://www.marketingandbusinessforphotographers.com/news/tackling-photography-ghosting-an-old-school-sales-approach-part-2 monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1710353755348-4R7S45L6GP5E9427M4FI/image-asset.jpeg Blog - Tackling photography ghosting: An old school sales approach Part 2 - Make it stand out Image by:@steinart https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - Tackling photography ghosting: An old school sales approach Part 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335255-3HAMTY0JMCT3YZSMJC8I/Icons-11.png Blog - Tackling photography ghosting: An old school sales approach Part 2 The psychological barriers to responding can be physical. As you might cringe in horror to get on a phone call with a prospect and feel the anxiety building in the pit of your stomach, they too can feel this in trying to let you down. It’s easier to manage the bodily feelings by avoiding. The right thing? Maybe not, but sometimes we must cope the best ways we know how. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - Tackling photography ghosting: An old school sales approach Part 2 Once we recognize the sales & psychology aspects at play, we can use that information to design business processes and practices that converts more prospects into bookings. Ghosts can go haunt someone else! https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336513-80YRVNN9EWIS66E67XM7/Icons-13.png Blog - Tackling photography ghosting: An old school sales approach Part 2 Promoting a response has a lot to do with your energy. For many of us, we try to have good energy in our web copy to attract inquiries, but the energy of telling people prices is imbued with fear and doubt. This could be coming across in your responses; a silent and intangible thing that drags the energy down and may cause someone to decide not to want to work with you. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415337802-ZSR487AKMRROCM2C3L5J/Icons-15.png Blog - Tackling photography ghosting: An old school sales approach Part 2 If we’re open we may recognize the role we play in ghosting, by not designing effective processes. That niggling feeling may be telling you that investing time and education into Sale and Marketing may be a good thing. Listen to that voice as it’s usually the right guidance! https://www.marketingandbusinessforphotographers.com/news/tackling-photography-ghosting-an-old-school-sales-approach-part-1 monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1710353755348-4R7S45L6GP5E9427M4FI/image-asset.jpeg Blog - Tackling photography ghosting: An old school sales approach Part 1 - Make it stand out Image by:@steinart https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - Tackling photography ghosting: An old school sales approach Part 1 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335255-3HAMTY0JMCT3YZSMJC8I/Icons-11.png Blog - Tackling photography ghosting: An old school sales approach Part 1 The psychological barriers to responding can be physical. As you might cringe in horror to get on a phone call with a prospect and feel the anxiety building in the pit of your stomach, they too can feel this in trying to let you down. It’s easier to manage the bodily feelings by avoiding. The right thing? Maybe not, but sometimes we must cope the best ways we know how. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - Tackling photography ghosting: An old school sales approach Part 1 Once we recognize the sales & psychology aspects at play, we can use that information to design business processes and practices that converts more prospects into bookings. Ghosts can go haunt someone else! https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336513-80YRVNN9EWIS66E67XM7/Icons-13.png Blog - Tackling photography ghosting: An old school sales approach Part 1 Promoting a response has a lot to do with your energy. For many of us, we try to have good energy in our web copy to attract inquiries, but the energy of telling people prices is imbued with fear and doubt. This could be coming across in your responses; a silent and intangible thing that drags the energy down and may cause someone to decide not to want to work with you. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415337802-ZSR487AKMRROCM2C3L5J/Icons-15.png Blog - Tackling photography ghosting: An old school sales approach Part 1 If we’re open we may recognize the role we play in ghosting, by not designing effective processes. That niggling feeling may be telling you that investing time and education into Sale and Marketing may be a good thing. Listen to that voice as it’s usually the right guidance! https://www.marketingandbusinessforphotographers.com/news/3-ways-to-speak-to-your-ideal-photography-clients-now-even-if-you-dont-know-who-they-are monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1709661094644-3S54VEQP0ESXHIKUBYE7/image-asset.jpeg Blog - 3 ways to speak to your ideal photography clients now even if you don’t know who they are - Make it stand out Image by: @towfiqu999999 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336513-80YRVNN9EWIS66E67XM7/Icons-13.png Blog - 3 ways to speak to your ideal photography clients now even if you don’t know who they are - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/deciding-to-niche-in-photography-is-scary-but-you-should-consider-it monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1709158791018-NBKNJ7T1HZS2WS5NYSXA/image-asset.jpeg Blog - Deciding to niche in photography is scary but you should consider it - Make it stand out Image by:@rupert_britton https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - Deciding to niche in photography is scary but you should consider it - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335255-3HAMTY0JMCT3YZSMJC8I/Icons-11.png Blog - Deciding to niche in photography is scary but you should consider it When you try to serve anyone and everyone, it can easily lead to burnout. Niching can create a healthy and rewarding area for you to work within. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - Deciding to niche in photography is scary but you should consider it Marketing also becomes easier with a niche because it can make your systems much more efficient. If you offer senior photography and boudoir, then you must invest time, effort and dollars into 2 very different things - even website and social media channels, as those audiences may conflict with one another. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336513-80YRVNN9EWIS66E67XM7/Icons-13.png Blog - Deciding to niche in photography is scary but you should consider it Niching makes brand development much easier, because there is focus in one area. Building a brand that resonates with high school seniors would be VERY different brand that resonates with a boudoir client. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - Deciding to niche in photography is scary but you should consider it Anti-niche is usually rooted in our fears and doubts, but if we listen to our intuition, it will tell us what niche or genre our heart wants to do. Take time to hear the message of what area of photography sings to your soul! https://www.marketingandbusinessforphotographers.com/news/why-your-photography-marketing-may-not-be-working-and-my-5-pillar-solution monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1708567649295-8PSPTD5YTMJEB1D3B67L/image-asset.jpeg Blog - Why your photography marketing may not be working and my 5-Pillar solution - Make it stand out Image by: @thoughtcatalog https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/e8c85726-e0be-4dd4-b513-b9f64931642c/ShineSparkLFivePillars.png Blog - Why your photography marketing may not be working and my 5-Pillar solution - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1703113432458-2WFI5GAJLKJ3LTZSURCS/image-asset.jpeg Blog - Why your photography marketing may not be working and my 5-Pillar solution - You are ready to level up in luxury. If you’re struggling to differentiate in a saturated market, or are struggling to find leads in this economy, you need the Little Luxuries Guide: 10 little to no-cost ways to ‘luxify’ your photography business! https://www.marketingandbusinessforphotographers.com/news/thoughts-from-lucys-journal-entry-2 monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1703887803322-040TH2HYBFYIB2DH1RPP/image-asset.jpeg Blog - Intuition Pillar: Thoughts from Lucy's Journal: Entry 2 - Make it stand out Image by: @jessbaileydesigns https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415337802-ZSR487AKMRROCM2C3L5J/Icons-15.png Blog - Intuition Pillar: Thoughts from Lucy's Journal: Entry 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1703113432458-2WFI5GAJLKJ3LTZSURCS/image-asset.jpeg Blog - Intuition Pillar: Thoughts from Lucy's Journal: Entry 2 - You are ready to level up in luxury. If you’re struggling to differentiate in a saturated market, or are struggling to find leads in this economy, you need the Little Luxuries Guide: 10 little to no-cost ways to ‘luxify’ your photography business! https://www.marketingandbusinessforphotographers.com/news/what-the-book-why-we-buy-the-science-of-shopping-has-great-marketing-advice-for-photographers monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1707433479470-7S7R69AZ4CUJ14YYRXSR/image-asset.jpeg Blog - What the book "Why we Buy: The Science of Shopping" has great marketing advice for photographers - Make it stand out Image by: @korie https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - What the book "Why we Buy: The Science of Shopping" has great marketing advice for photographers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1707433617349-B0JV58UA2R9HPCV47T1X/image-asset.jpeg Blog - What the book "Why we Buy: The Science of Shopping" has great marketing advice for photographers - The Little Luxuries Handbook Little to no-cost ways to elevate your business and appeal to a more affluent client. Break free of the saturated market and enter the ShineSparkL market. https://www.marketingandbusinessforphotographers.com/news/come-to-my-restaurant-that-serves-food-a-marketing-analogy-for-photographers monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1706827533591-5CEX8WO8WNVBT8AMECLA/image-asset.jpeg Blog - Come to my restaurant that serves food: A marketing analogy for photographers - Make it stand out Image by: @ostranenie https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - Come to my restaurant that serves food: A marketing analogy for photographers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/marketing-for-photographers-do-these-3-things-daily-to-boost-your-confidence-in-business monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1689971987812-T2Z92ED606IV59V6D5JZ/image-asset.jpeg Blog - Marketing for Photographers: Do these 3 things daily to boost your confidence in business - Make it stand out Image by: @marcospradobr https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - Marketing for Photographers: Do these 3 things daily to boost your confidence in business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/my-favourite-little-luxuries-chapter-and-why-luxury-lexicon monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1705018083384-D4WNPGXZVZITHLMQI4I0/image-asset.jpeg Blog - My favourite Little Luxuries Chapter and Why: Luxury Lexicon - Make it stand out Image by: @fempreneurstyledstock https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336513-80YRVNN9EWIS66E67XM7/Icons-13.png Blog - My favourite Little Luxuries Chapter and Why: Luxury Lexicon - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1703113432458-2WFI5GAJLKJ3LTZSURCS/image-asset.jpeg Blog - My favourite Little Luxuries Chapter and Why: Luxury Lexicon - You are ready to level up in luxury. If you’re struggling to differentiate in a saturated market, or are struggling to find leads in this economy, you need the Little Luxuries Guide: 10 little to no-cost ways to ‘luxify’ your photography business! https://www.marketingandbusinessforphotographers.com/news/2022/12/31/marketing-and-business-for-photographers-top-10-posts-of-2023 monthly 0.5 2024-01-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/0a7da8da-4746-47ef-8087-2de5caca9807/TKD_1657+%282%29+low.jpg Blog - ShineSparkL Marketing Education for Photographers: Top 10 posts of 2023 Looking ahead to a New Year! Photo courtesy of Talia Dezso Photography. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1704242911283-FWNY7S8NETQ06JPDZU36/image-asset.jpeg Blog - ShineSparkL Marketing Education for Photographers: Top 10 posts of 2023 - The Little Luxuries Handbook Elevate and enhance your client experience! Take it one step further than an Excellence statement and start implementing luxury concepts into your business. One chapter is dedicated to Education Through Excellence and has more detail than the blog post! The handbook contains low to no-cost ways to stand out from other photographers using psychological and design elements used in luxury markets. https://www.marketingandbusinessforphotographers.com/news/thoughts-from-lucys-journal-entry-1 monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1703887803322-040TH2HYBFYIB2DH1RPP/image-asset.jpeg Blog - Intuition Pillar: Thoughts from Lucy's Journal: Entry 1 - Make it stand out Image by: @jessbaileydesigns https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415337802-ZSR487AKMRROCM2C3L5J/Icons-15.png Blog - Intuition Pillar: Thoughts from Lucy's Journal: Entry 1 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1703113432458-2WFI5GAJLKJ3LTZSURCS/image-asset.jpeg Blog - Intuition Pillar: Thoughts from Lucy's Journal: Entry 1 - You are ready to level up in luxury. If you’re struggling to differentiate in a saturated market, or are struggling to find leads in this economy, you need the Little Luxuries Guide: 10 little to no-cost ways to ‘luxify’ your photography business! https://www.marketingandbusinessforphotographers.com/news/five-ways-that-luxury-portfolios-differ-from-the-rest monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1703111554137-I6B6210J0O75H849VUBQ/image-asset.jpeg Blog - Marketing research: Five ways that luxury portfolios differ from the rest - Make it stand out Image by: @jonnysplsh https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - Marketing research: Five ways that luxury portfolios differ from the rest - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1703113432458-2WFI5GAJLKJ3LTZSURCS/image-asset.jpeg Blog - Marketing research: Five ways that luxury portfolios differ from the rest - You are ready to level up in luxury. If you’re struggling to differentiate in a saturated market, or are struggling to find leads in this economy, you need the Little Luxuries Guide: 10 little to no-cost ways to ‘luxify’ your photography business! https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335255-3HAMTY0JMCT3YZSMJC8I/Icons-11.png Blog - Marketing research: Five ways that luxury portfolios differ from the rest The body pillar encompasses our physical gear. Another part of luxury is buying the best equipment you can afford. Many greats were not gear-heads and skill is often more important, but better equipment supports the improvements you’re making in other areas. Upgrade when you can - glass is the number one! https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415337802-ZSR487AKMRROCM2C3L5J/Icons-15.png Blog - Marketing research: Five ways that luxury portfolios differ from the rest We may be resistant to change when we’re married to certain techniques or presets or styles, but we have to be open to self-study and improvement if we wish to evolve and advance our businesses and tap into more premium markets. Listen to your intuition when it nudges you to honestly reflect on where you can improve. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336513-80YRVNN9EWIS66E67XM7/Icons-13.png Blog - Marketing research: Five ways that luxury portfolios differ from the rest Your brand is the energy through which luxury elements are delivered. Your brand energy that surrounds a portfolio and features in it creates a cohesive and aligned experience. Make sure all else is supported - like a professional photograph for your about page rather than a selfie that breaks all the luxury rules you’re trying to implement. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - Marketing research: Five ways that luxury portfolios differ from the rest When you finally see/ understand something, you may want to flog yourself for not seeing or doing it sooner. Do not do that! Most of us are guilty of neon green grass or you have been awakened to it by this post! Focus on where you’re going and let go of the past. It’s all a part of our journey. https://www.marketingandbusinessforphotographers.com/news/marketing-imagination-letter-to-business-santa monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1702501380719-H5CZG7A0CJ7E20SEP2CT/image-asset.jpeg Blog - Marketing imagination: Letter to Business Santa - Make it stand out Image by:@lydia_matzal https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415337802-ZSR487AKMRROCM2C3L5J/Icons-15.png Blog - Marketing imagination: Letter to Business Santa - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335255-3HAMTY0JMCT3YZSMJC8I/Icons-11.png Blog - Marketing imagination: Letter to Business Santa Let child-like joy infuse through your body as you sit down and write your letter. No one is watching. You’ll feel like a kid again! https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - Marketing imagination: Letter to Business Santa Writing a letter with things you need isn’t just a fun vision game we’re playing; you would actually use what’s on this list. Make sure these things are accounted for in your FIDA (a.k.a. your cost of doing business) - another way the list is set into motion. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336513-80YRVNN9EWIS66E67XM7/Icons-13.png Blog - Marketing imagination: Letter to Business Santa Let this pillar energize what you’re asking for! https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - Marketing imagination: Letter to Business Santa Don’t let your mindset interfere with this fun, intuitive exercise with messages that it’s dumb or a waste of time. If your mind is triggered by this, it’s a cue to look at where along the way, imagination and wonder were discouraged. Tell your mind to be quiet and write your letter! https://www.marketingandbusinessforphotographers.com/news/2023/7/11/its-not-the-cost-of-doing-business-for-photographers-its-a-financial-dream-allocation monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1701981316399-D8TDNH1I95ZXQH47ATUS/image-asset.jpeg Blog - It's not the cost of doing business for photographers; it's a financial dream allocation - Make it stand out Image by:@micheile https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - It's not the cost of doing business for photographers; it's a financial dream allocation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335255-3HAMTY0JMCT3YZSMJC8I/Icons-11.png Blog - It's not the cost of doing business for photographers; it's a financial dream allocation Athletes know this territory well when it comes to breaking records. A number may sound out of reach until they internalize it through doing the work. When you run your FIDA and before you do anything else, sit with the numbers. A few days, a few weeks even. Day 1 might be scary. Day 30? Maybe not so scary. Breathe, journal and repeat those numbers, until they feel good in your body. When that happens, your mind and business will follow. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - It's not the cost of doing business for photographers; it's a financial dream allocation The FIDA feeds into the pricing structure. At this point, it’s about building a structure of pricing that will attain your numbers. All-inclusive or session+collection or any other way doesn’t matter as much as making what your FIDA tells you that you need. This relies on objectivity. Cry in the shower if you need to, but then sit down to the business. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336513-80YRVNN9EWIS66E67XM7/Icons-13.png Blog - It's not the cost of doing business for photographers; it's a financial dream allocation Brand is the communicator. Use your brand to justify the numbers by way of energy. Brand is a feeling and if you align your real FIDA numbers with good feelings and tangible benefits to clients, there is no need to justify any other way. This means investing in brand development to support the DREAM-ALL. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415337802-ZSR487AKMRROCM2C3L5J/Icons-15.png Blog - It's not the cost of doing business for photographers; it's a financial dream allocation Your intuition will never tell you that you suck. That’s fully your mind. You can rely on intuition as the great truth-teller. If your FIDA shows you some big numbers, your mind might scream NO WAY, but your quiet intuition will tell you that you must accept that number. And once you do, your intuition will support getting that number by hinting to you along the way. The trick is to quiet the mind to hear the path. https://www.marketingandbusinessforphotographers.com/news/2023/7/11/stop-battling-watermark-removal-bandits-and-nip-the-real-issue-in-the-bud monthly 0.5 2026-01-09 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1701375498618-GWH6RAZBLLLMJGMAG8WC/image-asset.jpeg Blog - Stop Battling watermark removal Bandits and nip the real issue in the bud - Make it stand out Image by: @towfiqu999999 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - Stop Battling watermark removal Bandits and nip the real issue in the bud - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1701385779347-YPT4L8EHEJK8YO32EQCL/image-asset.jpeg Blog - Stop Battling watermark removal Bandits and nip the real issue in the bud - The Little Luxuries Handbook $111 Low, to no-cost Strategies for tapping into luxury principles in a sluggish market https://www.marketingandbusinessforphotographers.com/news/2023/7/11/should-photographers-offer-black-friday-deals monthly 0.5 2024-11-19 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1700715531190-OAF3OCQRG3FUTMKWBIA5/image-asset.jpeg Blog - Should photographers offer black friday deals? - Make it stand out Image by: @kellysikkema https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - Should photographers offer black friday deals? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/574a68af-de84-4a8e-a39f-0b0d70bb2699/5-Missteps-Photographers-Make.png Blog - Should photographers offer black friday deals? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/2023/7/11/3-reasons-why-you-need-an-over-the-top-photography-package-option monthly 0.5 2025-03-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1699470751397-TLCUFIYZWT4ADY0C47TR/image-asset.jpeg Blog - 3 reasons why you need an over-the-top photography package option - Make it stand out Image by: @kellysikkema https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - 3 reasons why you need an over-the-top photography package option - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335255-3HAMTY0JMCT3YZSMJC8I/Icons-11.png Blog - 3 reasons why you need an over-the-top photography package option That confidence factor! If you create a high-end, high-priced offer, it may make you scared, but it can also be the “fake it til you make it” confidence boost to be a provider of a high-end option. That feeling in your body, just like a kick-ass outfit that makes you feel great, will rub off positively on clients! https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - 3 reasons why you need an over-the-top photography package option Once you understand the psychology at work, you can build out pricing that makes sense for your business. That high level package should be filled with value-added items like albums and prints that reflect your business model and brand. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336513-80YRVNN9EWIS66E67XM7/Icons-13.png Blog - 3 reasons why you need an over-the-top photography package option Building on that body feeling that confidence gives, it translates to great energy. The energy of offering a high-ticket package, even if no one buys it, works to demonstrate your brand on a different level than cheap photographers. How to stand out in a saturated market? Be the brand that has premium options that the others are too scared to offer! https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415337802-ZSR487AKMRROCM2C3L5J/Icons-15.png Blog - 3 reasons why you need an over-the-top photography package option Allow your intuition, without toxic influence of mind, help you set the financial level of your premium package. When you crunch the numbers, it’s my experience that often, you will feel when they seem right. But be careful, I don’t mean walking away from your CODB number of 500 because 300 feels right to you - that’s influence of toxic mind. Rather, that the high number covers your expenses and gives you great margins without going into that outrageous territory and not selling yourself short. https://www.marketingandbusinessforphotographers.com/news/2023/10/3/pricing-for-photographers-the-clue-that-youre-inviting-price-shoppers-into-your-business monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1689986935194-M54Z4G0JGO2Z38AWAJTA/image-asset.jpeg Blog - Pricing for Photographers: The clue that you're inviting price shoppers into your business - Make it stand out Image by: @contentpixie https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - Pricing for Photographers: The clue that you're inviting price shoppers into your business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335255-3HAMTY0JMCT3YZSMJC8I/Icons-11.png Blog - Pricing for Photographers: The clue that you're inviting price shoppers into your business Think about a past transaction with a price shopper and think of a transaction with a good client (or imagine one or both). Each of these should produce different feelings in your body. It’s a good way to train yourself to listen to that gut for vetting future clients. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - Pricing for Photographers: The clue that you're inviting price shoppers into your business Our mindset leads us to always worry about attracting the wrong type of client, but allowing that worry to permeate our brain actually attracts it more! Break the cycle by bringing your mind back to your ideal, every time it strays. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336513-80YRVNN9EWIS66E67XM7/Icons-13.png Blog - Pricing for Photographers: The clue that you're inviting price shoppers into your business The energy of your business should metaphorically punch people in the face. Think of a brand whose energy is unmistakable to you. How many price shoppers would walk into Tiffany’s? Sink some serious effort into the brand, and it will prevent unwanted door knockers. So then your pricing page is for ideal client eyes only because shoppers never had their knock answered and never came inside! https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415337802-ZSR487AKMRROCM2C3L5J/Icons-15.png Blog - Pricing for Photographers: The clue that you're inviting price shoppers into your business Look at everything you develop in your business: communication templates, pricing, information pages on your website, every ad you create and post you make. Is it speaking to only ONE person: the ideal? Your client avatar may represent many but use it as if you are speaking to the one. It will help maintain your focus where it belongs! https://www.marketingandbusinessforphotographers.com/news/hair-of-the-dog-photography-business-summit monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1695138174844-A9Z8GVTC8IZACZ44PMLW/19S.png Blog - Have you signed up for the Hair of the Dog Photography Business Summit yet? - Make it stand out Hair of the Dog Summit speaker image https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - Have you signed up for the Hair of the Dog Photography Business Summit yet? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1659851a-4d1e-4a62-b766-d5ad08acf086/16.png Blog - Have you signed up for the Hair of the Dog Photography Business Summit yet? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/photographers-how-to-compete-with-free monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1693951201889-YQDXQEKK3DV4ASLVIO4M/image-asset.jpeg Blog - Photographers! How to compete with FREE - Make it stand out Image by: @rmartin_ https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - Photographers! How to compete with FREE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335255-3HAMTY0JMCT3YZSMJC8I/Icons-11.png Blog - Photographers! How to compete with FREE Free takes the toll of our time and energy. I would rather engage my body in fitness, massage or any number of other things, than saving a few bucks elsewhere that eats my time. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - Photographers! How to compete with FREE When you really can see the costs of free, you realize it serves your business much better to charge profitable prices. Your clients can get what they value out of the transaction and then you have the money to get out of your own free/ hidden cost cycle. What a relief would it be for some things that eat your time or suck your energy? https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336513-80YRVNN9EWIS66E67XM7/Icons-13.png Blog - Photographers! How to compete with FREE We absorb the negative energy of worry about the others offering free or low cost services which is a hidden cost for us and our brand. Present your brand as the one to neutralize hidden costs for your clients, and you may be surprised at how many will pay. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415337802-ZSR487AKMRROCM2C3L5J/Icons-15.png Blog - Photographers! How to compete with FREE I think we all know on some level that free isn’t always the alluring or the desirable choice. If it were then there would be no paying services in the world! People pay to get what they want on their terms. If you constantly worry that free will take your business away, check-in with your intuition which will lead you to examine the root of this - fear. Once you can work on that, you can be ‘free’ and start working with more confidence that people will hire you at profitable prices. https://www.marketingandbusinessforphotographers.com/news/2023/5/10/business-for-photographers-3-ways-to-overcome-impostor-syndrome monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1692733190270-VYK6MJ3VBJ6KLXIZO0W3/image-asset.jpeg Blog - Business for Photographers: 3 ways to overcome impostor syndrome - Make it stand out Image by: @drew_hays https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - Business for Photographers: 3 ways to overcome impostor syndrome - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335255-3HAMTY0JMCT3YZSMJC8I/Icons-11.png Blog - Business for Photographers: 3 ways to overcome impostor syndrome If your mental stop sign starts weakening and impostor thoughts continue to intrude, do something a little more drastic, such as walking away from the work and indulging your body pillar: Exercise, a hot shower, intimate time with a partner, time with family. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - Business for Photographers: 3 ways to overcome impostor syndrome The actions you take should be high-impact, income-producing ones. Reserve things like reading and vision work for your Intuition pillar, and focus on things like improving your SEO, blogging, and emailing past clients with an offer. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336513-80YRVNN9EWIS66E67XM7/Icons-13.png Blog - Business for Photographers: 3 ways to overcome impostor syndrome The definition of an impostor is someone who is not you. If we humans are all different then it stands to reason that an impostor energy isn’t the same as yours. Because the impostor is unwanted, then the energy is unwanted too. By virtue of quelling the impostor, you help to protect the integrity of your brand energy. It SHOULD be protected, even (and especially!) from yourself! https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415337802-ZSR487AKMRROCM2C3L5J/Icons-15.png Blog - Business for Photographers: 3 ways to overcome impostor syndrome If your thoughts are racing and you can’t focus on income-bearing activities, then do some Intuition work like reading, or doing a Present Vision Board that’s found by clicking here. Tapping into creativity is a terrific way to feed and boost the positive things in your life, counteracting the impostor. https://www.marketingandbusinessforphotographers.com/news/2023/5/10/three-photography-pricing-tips-when-you-are-scared-to-death monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1685736556183-4H5RQDILIMUA9D5UUD2K/unsplash-image-pElSkGRA2NU.jpg Blog - Marketing for Photographers: Three tips for photography pricing when you’re scared to death - Make it stand out Image by: @blankerwahnsinn https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - Marketing for Photographers: Three tips for photography pricing when you’re scared to death - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335255-3HAMTY0JMCT3YZSMJC8I/Icons-11.png Blog - Marketing for Photographers: Three tips for photography pricing when you’re scared to death Pricing fear is felt physically through fear and anxiety elements like sweaty palms, rough breathing, rapid heartbeat. Make sure to journal your negative thoughts to literally get them out of your head, and perhaps some breathing and meditation, or even vigorous exercise can help you rid your body of that nervous energy. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - Marketing for Photographers: Three tips for photography pricing when you’re scared to death I heard in a sports documentary recently that the game is won or lost in the athletes mind. This is true of pricing - it’s the biggest war that goes on inside! Try this mindset “reset” to help you reframe how you think of money. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336513-80YRVNN9EWIS66E67XM7/Icons-13.png Blog - Marketing for Photographers: Three tips for photography pricing when you’re scared to death A strong brand rooted in integrity and authenticity, that’s also visually strong and cohesive, commands more money because clients perceive these aspects as being more valuable. Invest your energy into your brand and you will be rewarded by an easier time with effortlessly commanding higher prices. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415337802-ZSR487AKMRROCM2C3L5J/Icons-15.png Blog - Marketing for Photographers: Three tips for photography pricing when you’re scared to death Tap into your intuition to help serve you positive messages (to help quiet the mindset tapes!). Relax, close your eyes and imagine yourself as a person who serves others and receives appropriate compensation for this. Allow this to permeate the deepest part of you and feel the feeling of this perfect state. https://www.marketingandbusinessforphotographers.com/news/selling-for-photographers-4-steps-to-close-a-sale-w7mxm monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1688665203726-YM8LPYKPZOJV6ON91K4F/image-asset.jpeg Blog - Is your photography client always right? It's not so cut and dry - Make it stand out Image by: @kellysikkema https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - Is your photography client always right? It's not so cut and dry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335255-3HAMTY0JMCT3YZSMJC8I/Icons-11.png Blog - Is your photography client always right? It's not so cut and dry When conflict happens we tend to internalize it. Employ some self-care here. Often it helps to walk away and clear your head of the right and wrong argument that automatically starts happening, so that you don’t let it get to far into your body. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - Is your photography client always right? It's not so cut and dry Journalling the right and wrong argument before dealing with the client can help you clear that unhelpful script. You can be as right as you want to be in those pages! It’s a good venting option. Then return to the client situation with a neutral stance of making them a priority and finishing this business. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336513-80YRVNN9EWIS66E67XM7/Icons-13.png Blog - Is your photography client always right? It's not so cut and dry Refer back to the energy you promised when a client signed on/ booked with you. Remember to reflect those principles in any conflict resolution. Clients may not end up walking away happy but at least they can admit (even if only to themselves) that the situation was handled per your brand promises. Usually this results in them ending things and not feeling vindictive and leaving bad reviews etc. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415337802-ZSR487AKMRROCM2C3L5J/Icons-15.png Blog - Is your photography client always right? It's not so cut and dry Listen to intuition when first introducing a client into your business, as it can help you prevent this kind of situation in the first place. Be willing to be very selective of who you’d like to work with. Conflicts often happen when we feel we can’t close the door to anyone because we need income. Be more willing to speak directly with your dream client and don’t ignore when your gut may sense a flag. https://www.marketingandbusinessforphotographers.com/news/selling-for-photographers-4-steps-to-close-a-sale monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/f32b15a1-6522-4cf4-acad-e0ae90079330/arnel-hasanovic-k9ZMoZ35BKw-unsplash.jpg Blog - Selling for photographers: 4 steps to close a sale - Make it stand out Image by: @arnelhasanovic https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - Selling for photographers: 4 steps to close a sale - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335255-3HAMTY0JMCT3YZSMJC8I/Icons-11.png Blog - Selling for photographers: 4 steps to close a sale All of the steps above go through the filter of your body - body language, voice tone. Even if not in person, people can sense your body energy. A great tip would be to do a power pose just before interacting with a client. Find Amy Cuddy’s famous Power Pose TED Talk here. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - Selling for photographers: 4 steps to close a sale In this situation, it may be very hard to turn off those voices telling you that you can’t do this. This isn’t the time to work on mindset but to treat it like a child and tell it what to do. Tell it to shush, while you’re busy clinching your photography sale. When you state price and you are tempted to run on about other things, stop yourself cold. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336513-80YRVNN9EWIS66E67XM7/Icons-13.png Blog - Selling for photographers: 4 steps to close a sale The entire process of selling is rooted in your brand energy because it’s the guiding energy of your business. Pay attention to maintaining that tone. If your brand is happy and relaxed, then an anxious tone breaks the client experience. Anchor yourself in your brand energy at all times. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415337802-ZSR487AKMRROCM2C3L5J/Icons-15.png Blog - Selling for photographers: 4 steps to close a sale Any business process should always keep an open door to your intuition. For example as you present your offers and pricing, pay attention to the soft and subconscious things playing out. Is the client with you and asking questions and sharing excitement or are they pulling away with one-word answers? Sometimes we will recognize when the sale won’t happen, and ending things gracefully there is a blessing for everyone. https://www.marketingandbusinessforphotographers.com/news/2023/5/10/unhappy-client-three-steps-to-resolving-complaints monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1686081390106-TWT67YU3B3WLYP7630TG/image-asset.jpeg Blog - Unhappy photography client? Three steps to resolving complaints - Make it stand out Image by: @jeshoots https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - Unhappy photography client? Three steps to resolving complaints - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335255-3HAMTY0JMCT3YZSMJC8I/Icons-11.png Blog - Unhappy photography client? Three steps to resolving complaints No one likes conflicts or complaints and we feel them intimately in our whole body when they happen. Self-care is important here. When you are emotional, step away and do what you need to calm down and re-centre. Return to the situation with a clear head, and give yourself grace. Complaints are a normal course of business and in no way a reflection on your character. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - Unhappy photography client? Three steps to resolving complaints Complaints are a normal course of business and in no way a reflection on your character. Don’t allow your mindset to hit you when you’re down. Keep your head up and know it will all be ok, even if circumstances were difficult. You’ve got this! https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336513-80YRVNN9EWIS66E67XM7/Icons-13.png Blog - Unhappy photography client? Three steps to resolving complaints Always act in accordance to your brand promises. You can’t just act as your brand when things go well; it’s critical that you also act your brand when things go south - because that’s what can bring a complaint to a graceful and even amicable end. Don’t allow personal feelings to hijack in this situation - move that over to the self-care pillar. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415337802-ZSR487AKMRROCM2C3L5J/Icons-15.png Blog - Unhappy photography client? Three steps to resolving complaints Don’t get so caught up personally in the conflict; a client is complaining because they felt wronged, versus attacking you for the sake of attack. Use your intuition to read who you’re dealing with - a good client who had a bad experience? A scammer that got through your radar? Don’t lump everyone as a villain and allow your gut to guide how to help people out of the complaint and into a successful resolution. https://www.marketingandbusinessforphotographers.com/news/2023/5/10/math-of-marketing-for-photographers monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1685065566182-S2YTNQNWBWBY5W8BIR37/unsplash-image-05A-kdOH6Hw.jpg Blog - The math of marketing for photographers: x + y does not equal clients - Make it stand out Image by: @antoine1003 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - The math of marketing for photographers: x + y does not equal clients - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335255-3HAMTY0JMCT3YZSMJC8I/Icons-11.png Blog - The math of marketing for photographers: x + y does not equal clients Just like math at school, this requires sitting down somewhere and “doing the math.” You need to dedicate some focussed time with this activity. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - The math of marketing for photographers: x + y does not equal clients You need to think critically about each of the pieces. Don’t get caught up in the thinking that defining these variables cuts you out from a potential client pool. If you attract the opposite client from what you want, it’s un-ideal for good reason. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336513-80YRVNN9EWIS66E67XM7/Icons-13.png Blog - The math of marketing for photographers: x + y does not equal clients Brand is a super important element here. Follow some of the links in the post above to learn more about branding, or do a search on the blog. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415337802-ZSR487AKMRROCM2C3L5J/Icons-15.png Blog - The math of marketing for photographers: x + y does not equal clients When your critical mind may be throwing objections at you, like you’re limiting yourself by doing these equations, settle those objections by some re-focussing and breathing work to allow your creative vision to give you the ultimate information to make your equation a success. https://www.marketingandbusinessforphotographers.com/news/2023/5/20/sales-for-photographers-if-you-think-your-sale-happens-at-gallery-delivery-read-this monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1684619698868-IRTA1D34IK8XS8XI0P6L/image-asset.jpeg Blog - Sales for Photographers: If you think your sales happens when you send the gallery, read this! - Make it stand out Image by: @simonkadula https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - Sales for Photographers: If you think your sales happens when you send the gallery, read this! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335255-3HAMTY0JMCT3YZSMJC8I/Icons-11.png Blog - Sales for Photographers: If you think your sales happens when you send the gallery, read this! Body especially figures in this sales process when you’re at the session. You can actually repeat things from your email, about what most people buy or a product they loved the most. Confidence body language and communication here is key as a sales tool! https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - Sales for Photographers: If you think your sales happens when you send the gallery, read this! A selling mindset doesn’t have to be akin to the hard-line tactics of some industries. Selling is simply the art of helping people get what they want and need in a supportive, caring and thoughtful way. Some have spoiled it, but you can do it with honour and integrity. Your business needs you to do this effectively! https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336513-80YRVNN9EWIS66E67XM7/Icons-13.png Blog - Sales for Photographers: If you think your sales happens when you send the gallery, read this! Your brand energy supports the sale you make. Your brand conveys a level of services, and collections can be created based on what your brand sees as a best fit for client to walk away with. If your brand supports a story of people’s lives then selling the collection that best aligns is natural. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415337802-ZSR487AKMRROCM2C3L5J/Icons-15.png Blog - Sales for Photographers: If you think your sales happens when you send the gallery, read this! Intuition comes after brand, to be intuitive about what your clients seek. If you’re able to tap into solutions for their problems, then they will happily spend for those solutions. https://www.marketingandbusinessforphotographers.com/news/2023/5/10/one-super-easy-way-to-overcome-photography-pricing-blocks monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1683771766971-W8BGRS3L44N2RY1MKYIP/unsplash-image-l6I8jpzKJQU.jpg Blog - One SUPER easy way to overcome photography pricing blocks - Make it stand out Image by: @contentpixie https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - One SUPER easy way to overcome photography pricing blocks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335255-3HAMTY0JMCT3YZSMJC8I/Icons-11.png Blog - One SUPER easy way to overcome photography pricing blocks The feelings we feel in our body when we express and experience gratitude trigger positive physiological changes like an endorphin rush. This is important for our physical well-being that continues to motivate us - just like a good workout! https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - One SUPER easy way to overcome photography pricing blocks A mindset shift that we are worthy and deserving can cause us to actually change our pricing and business models to bring in that revenue that supports our family and our dreams. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336513-80YRVNN9EWIS66E67XM7/Icons-13.png Blog - One SUPER easy way to overcome photography pricing blocks The energy of negative thoughts around pricing can stifle our brand. We want our brand energy to be buzzing at all times. Changing our beliefs in the money realm can give our brand a boost. If we can change the money script, then our brand can demonstrate more value in the eyes of clients. And a brand demonstrating great value attracts more of that right client you are grateful for and that loves paying you. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415337802-ZSR487AKMRROCM2C3L5J/Icons-15.png Blog - One SUPER easy way to overcome photography pricing blocks While on the surface this is a change of mindset, when you’re writing the money love notes, you are actually bypassing the thinking and active brain. You are writing in the realm of intuition which then acts back upon you in serving up a new set of thoughts back to you. https://www.marketingandbusinessforphotographers.com/news/2023/5/4/marketing-strategies-for-photographers-5-reasons-why-loyalty-programs-work monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1683252350737-YBNABQF2782WNSQOECTB/unsplash-image-_3Q3tsJ01nc.jpg Blog - Marketing Strategies for Photographers: 5 reasons why loyalty Programs work and 5 secrets to success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/2023/4/27/why-most-photography-ads-dont-work-and-what-to-do-instead monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1682648527422-NZB63HD4HHKIASI9CGSM/unsplash-image-fnAN6OFXR9A.jpg Blog - Why most photography ads don't work and what to do instead - Make it stand out Image by: Emily Bauman https://www.marketingandbusinessforphotographers.com/news/2023/4/19/struggling-with-photography-bookings-this-season-five-business-and-marketing-tips-to-get-things-going monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1681955267407-N2D7O0H6MML762DX6ED3/unsplash-image-spA_4QsVsyo.jpg Blog - Struggling with photography bookings this season? Five business and marketing tips to get things going - Make it stand out Image by kazuend https://www.marketingandbusinessforphotographers.com/news/2023/4/13/marketing-a-luxury-brand-for-photographers monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1681441207832-8FK86WOGD0V0SW8JMFJW/unsplash-image-nfF5-G6cFwY.jpg Blog - Marketing a luxury brand for photographers: 3 beginner tips - Make it stand out Image by: Mohamed Masaau https://www.marketingandbusinessforphotographers.com/news/2023/3/28/the-bodily-toll-of-discounts-complaints-and-low-prices-and-what-to-do-about-it monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1680197536029-1KTLFQLCFPM5W2HO3PD0/unsplash-image-vHnVtLK8rCc.jpg Blog - The bodily toll of discounts,low prices AND what to do about it - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/2023/3/16/cll8fjpjdw4mj0q6yem0zrnuvdh8gk monthly 0.5 2023-03-17 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1679018092567-GN631F5DYISD1YW0NEVK/1708E4D0-39DA-4794-8CAF-E73E94B6497F.jpeg Blog - Journaling: the gateway to intuition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/2023/3/9/marketing-and-business-for-photographers-has-officially-rebranded-to-shinesparkl monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/20949b38-ce1d-4e56-8894-96f3335f8b39/Profile.png Blog - Marketing and Business for Photographers has officially rebranded to ShineSparkL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335255-3HAMTY0JMCT3YZSMJC8I/Icons-11.png Blog - Marketing and Business for Photographers has officially rebranded to ShineSparkL https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png Blog - Marketing and Business for Photographers has officially rebranded to ShineSparkL https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336513-80YRVNN9EWIS66E67XM7/Icons-13.png Blog - Marketing and Business for Photographers has officially rebranded to ShineSparkL https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png Blog - Marketing and Business for Photographers has officially rebranded to ShineSparkL https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415337802-ZSR487AKMRROCM2C3L5J/Icons-15.png Blog - Marketing and Business for Photographers has officially rebranded to ShineSparkL https://www.marketingandbusinessforphotographers.com/news/2023/2/2/marketing-for-photographers-dont-forget-the-guide-in-price-guide monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1675393008834-BJJ0X4L4LAMREQXE46OH/unsplash-image-joqWSI9u_XM.jpg Blog - Marketing for photographers: Don't forget the "guide" in price guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/2023/1/27/a-lesson-on-photographer-self-worth-by-author-and-millionaire-t-harv-eker monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1674862056031-UOX8711SYU4TUKNFB8MP/unsplash-image-pz_L0YpSVvE.jpg Blog - A lesson on photographer self-worth by author and millionaire T. Harv Eker - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/2023/1/19/photography-model-call-for-beginner-and-established-photographers monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/72122c56-82c5-478e-a495-0944e4203b7d/MBP_camera.jpeg Blog - Photography Model Call: For beginner and established photographers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/2023/1/12/what-is-price-transparency-really monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1673556179048-12PR5CLZA77F8UCE3JE5/unsplash-image-KaeaUITiWnc.jpg Blog - What is "Price Transparency," really? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/2022/12/31/january-planning-for-photography-client-booking-success monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1672964730323-TWEBAHWD1HZPGVLXA2V5/photographybusinessplanning.jpg Blog - 5 January planning ideas for photography client booking success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/2022/12/31/marketing-and-business-for-photographers-top-10-posts-of-2022 monthly 0.5 2024-01-03 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1609116625802-T9ONQHOMCN19NZM0MVJQ/Lucy-Baum-10.jpg Blog - Marketing and Business for Photographers: Top 10 posts of 2022 Looking ahead to a New Year! Photo courtesy of Steve Gerrard Photography. https://www.marketingandbusinessforphotographers.com/news/2022/12/22/happy-holidays-from-mbp monthly 0.5 2023-03-02 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1671834711628-YCY565ORC4IJPYUJZ1QR/Snowflake.jpg Blog - Happy Holidays from MBP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/2022/12/2/how-to-handle-requests-for-raw-files monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1671153598665-8WFFY33A99Q8KFI0HZ7P/unsplash-image-eXMyJRBXSfk.jpg Blog - How to handle requests for RAW files - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/2022/12/8/i-am-balls-tales-that-crush-impostor-syndrome monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1670546658628-0F4VM2GDCNMJXLRHZAOI/Iamballsmarketing.jpg Blog - I AM BALLS: Tales that crush impostor syndrome - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/2022/11/30/the-1-word-swap-that-can-create-a-seismic-shift-in-your-photography-business monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1669920062327-UK58R294JHBKCA437R98/boardroomtable.jpg Blog - The 1-word swap that can create a seismic shift in your photography business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/2022/11/24/71u6aln74aopajw8rdfgepcp7cvz8d monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/e19346ce-7f68-4419-b9b0-5ab3501834b7/likeaboss.jpg Blog - 5 reasons why low prices damage your business - compensation lessons from the book “Homeless to Billionaire” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/2022/11/16/ill-give-you-75-100-of-my-advice-on-how-to-book-clients-why-ranges-are-bad-for-photography-business monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1668647611099-U0WB9ICEEYMDCJR0WST5/Photographyranges.jpg Blog - I'll give you 75-100% of my advice on how to book clients: Why 'ranges' are bad for photography business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/2022/11/10/brand-and-marketing-your-clients-have-a-story-to-be-discovered monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1668133786215-08SM4HXRY4OADR6LX9YN/discoveringstory.jpg Blog - Brand and Marketing: Your clients have a story to be discovered - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/2022/11/3/treat-everything-you-sell-as-a-precious-object monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/73fdc9ea-768d-46ad-8103-f222f7af17c1/MBP_photorestoration.jpg Blog - Treat everything you sell as a precious object - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/2022/1/14/how-a-bag-of-chips-changed-my-marketing-perspective monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1666925907655-SL1VV3DMX1Q92P1B243F/MBP_chips.jpg Blog - How a bag of chips changed my marketing perspective - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/2022/10/12/stop-educating-clients-with-a-laundry-list-of-expenses-create-a-commitment-to-service-statement monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1666237488746-02921JXZ2PHHBPVU8A57/MBP_excellencestatement.jpg Blog - Stop "educating" clients with a laundry list of expenses: Create a Commitment to Excellence statement instead - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1704214090878-8A3HHD4G5L4QZNH4DNEZ/image-asset.jpeg Blog - Stop "educating" clients with a laundry list of expenses: Create a Commitment to Excellence statement instead - Elevate and enhance your client experience Take it one step further than an Excellence statement and start implementing luxury concepts into your business. This handbook contains low to no-cost ways to stand out from other photographers using psychological and design elements used in luxury markets. One chapter is dedicated to Education Through Excellence! https://www.marketingandbusinessforphotographers.com/news/2022/9/29/photography-money-back-guarantees monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1665018262470-OX3W7RL1KH3J2OC1ZM9J/Marketingforphotographers.jpg Blog - Every photographer should offer at least a secret money-back guarantee. Here’s why - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/2022/9/7/why-stepping-away-can-be-a-powerful-reset-in-marketing-business-and-branding monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/00bae77e-6fb2-480b-ad3f-a0763da02864/Marketingforphotographers.jpg Blog - Why stepping away can be a powerful reset in marketing, business and branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1662577038717-8ZC6ISV33GD7VTGWAE3D/Lucy-Baum-Montreal-Photographer-Newfoundland-2022-8780.jpg Blog - Why stepping away can be a powerful reset in marketing, business and branding https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1662577039102-PZ05GTAY0GZKGR0T3KR1/Lucy-Baum-Montreal-Photographer-Newfoundland-2022-0557.jpg Blog - Why stepping away can be a powerful reset in marketing, business and branding https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1662577040929-7VJQKL5HWOJ8ZXNC871J/Lucy-Baum-Montreal-Photographer-Newfoundland-2022-9984.jpg Blog - Why stepping away can be a powerful reset in marketing, business and branding https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1662577042831-NGC9YHRUSWG8RIOLFKDP/Lucy-Baum-Montreal-Photographer-Newfoundland-2022-9555.jpg Blog - Why stepping away can be a powerful reset in marketing, business and branding https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1662577045490-C4KJ6BOVGXV6EEWSIY93/Lucy-Baum-Montreal-Photographer-Newfoundland-2022-0987.jpg Blog - Why stepping away can be a powerful reset in marketing, business and branding https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1662577047433-1VT6KT3NFN72LFKAJIOC/Lucy-Baum-Montreal-Photographer-Newfoundland-2022-9141.jpg Blog - Why stepping away can be a powerful reset in marketing, business and branding https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1662577343071-TR2NIZUH1TRX0A03BM20/Lucy-Baum-Montreal-Photographer-Newfoundland-2022-0895.jpg Blog - Why stepping away can be a powerful reset in marketing, business and branding https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1662577535730-WLH6W7ABCXM0QB0EC21U/Lucy-Baum-Montreal-Photographer-Newfoundland-2022-0199.jpg Blog - Why stepping away can be a powerful reset in marketing, business and branding https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1662578065533-8H70GRJJ5BP5DX8P4JES/Lucy-Baum-Montreal-Photographer-Newfoundland-2022-0829.jpg Blog - Why stepping away can be a powerful reset in marketing, business and branding https://www.marketingandbusinessforphotographers.com/news/2022/8/4/bvkb6kbkjc1m12hqjponzveaawzo10 monthly 0.5 2023-02-21 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1659999888786-13IZORMRETS70RBR6VVZ/Brandingforphotographers.jpg Blog - Three unconventional self-discovery tools for branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/2022/7/25/photography-and-business-branding-5-discovery-steps monthly 0.5 2023-02-21 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1572744779667-QECYESNKHQVM010I4KQX/on-demand+marketing+services+for+photographers Blog - Photography and business branding: 5 discovery steps - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/2022/7/18/brand-is-grand-until-you-realize-your-mindset-is-in-the-toilet monthly 0.5 2023-02-21 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/db2285bb-b705-4767-8742-6f4e342ce265/brandingforphotographers.jpg Blog - Brand is grand - until you realize your mindset is in the toilet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/2022/7/11/mbp-is-re-branding-join-me-as-ill-share-every-step-of-how-im-doing-it monthly 0.5 2023-02-21 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/a35a641d-e0c3-470a-bb2d-a30eaaa83547/Marketing-for-photographers-brand.jpg Blog - MBP is re-branding! Join me as I'll share every step of how I'm doing it - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/2022/1/19/3-costly-mistakes-in-creating-ads-for-your-photography-business monthly 0.5 2024-02-28 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1646262474861-QUQJGFCRNTGJ8W2TZB6K/unsplash-image-Dnkr_lmdKi8.jpg Blog - 3 costly mistakes in creating ads for your photography business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1643216854663-KPRZA42BEMWVIFJDN95F/marketing+for+photographers Blog - 3 costly mistakes in creating ads for your photography business - Make it stand out A perfect break with your perfect coffee buddy. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1643217030348-QKB9N5QL77FHTPHOO4IN/marketing+for+photographers Blog - 3 costly mistakes in creating ads for your photography business - Make it stand out Coffee break: 227ml coffee, $2.75 plus tax. https://www.marketingandbusinessforphotographers.com/news/2022/1/14/a-lesson-i-learned-from-a-decade-with-marketing-agencies monthly 0.5 2023-03-01 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1642456661253-QV84D08K6MN94E2GZM7E/Marketing+for+photographers Blog - The powerful lesson I learned from a decade with marketing agencies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/2021/12/1/anchoring-works monthly 0.5 2021-12-09 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/3588bdf8-aa05-4302-adda-ddc816a6456e/PriceAnchoringPhotography.jpg Blog - Anchoring works! A simple and effective marketing strategy for your photography business that you can implement today - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/2021/11/5/o7acqicpot5thlft1owjuyrv8qu4hk monthly 0.5 2023-03-02 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/b9fc8a61-58c2-444c-941e-ee5ddcdf2e94/MBP-photographer-discounts-marketing.jpg Blog - I felt bad so I gave them a discount - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/2021/6/14/tips-on-running-portfolio-building-model-calls monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1626297712233-1P0U4URL1UFDJBB23Z64/SM_LucyBaumMontrealPhotographer-9455.jpg Blog - Tips on running portfolio-building model calls - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/2021/5/17/4w73q1u1swo9hjznr3pp9m77ed66h1 monthly 0.5 2023-03-01 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1538704594331-NKCARBEK5BD0P0N8QDHR/Marketing+strategies+for+photographers Blog - When are you ready to charge as a photographer? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandbusinessforphotographers.com/news/2021/1/21/avoidtrollsandsell monthly 0.5 2023-03-02 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1612912925078-39UPM53JEF4IJ9NT0YKO/Turquoise+and+Monochrome+Photo+Heading+Website+Facebook+Cover.jpg Blog - Social media ads: Avoid trolls and sell at the same time! https://www.marketingandbusinessforphotographers.com/news/2021/1/21/when-we-focus-on-the-wrong-thing monthly 0.5 2023-03-02 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1612307330225-6FDQ3KZ7ZKL8PHWCA3ED/MBP_Engagewithclients_photographypricing.jpg Blog - Stop defending your prices and start engaging with your clients - this isn't Game of Thrones https://www.marketingandbusinessforphotographers.com/news/2021/1/25/the-client-asked-a-question-or-two-why-is-the-advice-to-run monthly 0.5 2023-03-02 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1611611204039-U0XLIJH6G9GTC6HRG8JH/Marketingandbusinessforphotographers_salesprocess.jpg Blog - When not to "RUN", but to “SELL” https://www.marketingandbusinessforphotographers.com/news/2020/12/27/marketing-and-business-for-photographers-top-10-posts-of-2020 monthly 0.5 2023-03-01 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1609116625802-T9ONQHOMCN19NZM0MVJQ/Ondemandmarketingforphotographers_Lucy.jpg Blog - Marketing and Business for Photographers: Top 10 posts of 2020 Looking ahead to a better year! Photo of me courtesy of Steve Gerrard Photography. https://www.marketingandbusinessforphotographers.com/news/2020/11/16/a-powerful-way-to-reinforce-profitability-if-you-have-time-for-it monthly 0.5 2020-11-24 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1605573898599-M15I6DIVXOZA8J2ZDSXL/Ondemandmarketingforphotographers_productivity.jpg Blog - Powerful ways to reinforce profitability - if you have time for them https://www.marketingandbusinessforphotographers.com/news/2020/11/2/prices-on-the-website-who-are-they-really-for monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1604974141570-IRWL9GKXBUC6X4E6U3XD/Ondemandmarketingforphotographers_pricing.jpg Blog - Prices on the website: Who are they really for? https://www.marketingandbusinessforphotographers.com/news/2020/11/2/holiday-mini-sessions-could-there-be-another-more-profitable-way monthly 0.5 2023-03-02 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1604353997342-0V1Q241IN3DLFN86CFSQ/Ondemandmarketingforphotographers_holiday.jpg Blog - Holiday Mini Sessions: Could there be another, more profitable way? https://www.marketingandbusinessforphotographers.com/news/2020/10/27/value-proposition-the-trap-of-general-and-generic monthly 0.5 2023-03-01 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1603827905575-AIUG3FGLRTZ8WZBB5JFN/Ondemandmarketingforphotographers_blog.jpg Blog - Value Proposition: the trap of General and Generic https://www.marketingandbusinessforphotographers.com/news/2020/10/7/ukjuk31qgpvqysqc9vedd8fz8heams monthly 0.5 2023-03-02 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1603157271253-LXCG1HCPQXS7HR8P270O/Ondemandmarketingforphotographers.jpg Blog - You settle and I settle we all settle https://www.marketingandbusinessforphotographers.com/news/2020/8/17/marketingstrategy-editingsoftware monthly 0.5 2020-10-15 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1602711567396-2PU0GUWZE6ZVBV5AAVBC/Ondemandmarketingforphotographers_LucyBaummarketingandbusiness.jpg Blog - The “Editing Software” Marketing Model https://www.marketingandbusinessforphotographers.com/news/2020/8/17/elevate-dont-fall-below monthly 0.5 2023-03-02 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1598308109832-OOM2V6959GLSMSYF92F0/Ondemandmarketingforphotographers_dollarsigntile.jpg Blog - Elevate to your desired pricing; don't drop and flop! https://www.marketingandbusinessforphotographers.com/news/2020/7/27/the-important-missing-piece-when-you-price-your-photography monthly 0.5 2023-03-01 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1595889158832-QHLBOH89T78PDHAINJGP/Ondemandmarketingforphotographers Blog - The important missing link when you price your photography https://www.marketingandbusinessforphotographers.com/news/2020/7/1/y67549turgqi5na3587matmbzesisc monthly 0.5 2023-03-02 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1593805460368-5YPWDLNWUJQQ88KB248D/Marketing+help+for+photographers Blog - Let’s stop being surprised to be paid well https://www.marketingandbusinessforphotographers.com/news/2020/4/15/marketing-with-empathy monthly 0.5 2023-03-01 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1586986080612-6JC2FVEUNXSHGM2YVGXR/Marketing+and+business+services+for+photographers Blog - Marketing with empathy in a post-COVID world https://www.marketingandbusinessforphotographers.com/news/2020/4/3/the-handbook-for-running-a-business-during-covid-19-doesnt-exist monthly 0.5 2023-03-02 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1586211115457-2QI5WOZ4O6NWACYESZQ0/marketing+help+for+photographers Blog - The handbook for running a business during COVID-19 doesn't exist https://www.marketingandbusinessforphotographers.com/news/2020/2/9/ec17fn88h7sapa4v0yahgpcwfa4dg7 monthly 0.5 2023-03-02 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1581978475385-QE1J8HYO7B0U2ICIO3F9/marketingandbusinessforphotographers.com Blog - Are you everywhere but feel nowhere with your marketing? https://www.marketingandbusinessforphotographers.com/news/2019/11/17/feeling-that-a-client-passed-you-by-and-wondering-and-speculating-why monthly 0.5 2023-03-02 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1579300631624-BGS6E9Y5KX2SHI8DW39T/on-demand+marketing+for+photographers Blog - Feeling that a client passed you by and wondering and speculating why https://www.marketingandbusinessforphotographers.com/news/2019/11/17/photography-pricing-price-increase-fear-are-people-getting-less-for-more monthly 0.5 2023-03-02 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1574026073080-LZLE1HA9FYEMYH0BAUNI/On-demand+marketing+products+for+photographers Blog - Photography price-increase fear. Are people getting less for more? https://www.marketingandbusinessforphotographers.com/news/2019/10/23/the-on-the-fly-moneymaker-or-money-loser monthly 0.5 2023-03-02 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1572744779667-QECYESNKHQVM010I4KQX/on-demand+marketing+services+for+photographers Blog - “On the fly" business ideas - moneymaker or money loser? https://www.marketingandbusinessforphotographers.com/news/2019/10/2/everything-in-your-business-is-your-fault monthly 0.5 2023-03-01 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1570151052184-E3YUR99QMKJJS4JQMR0S/on-demand+marketing+service Blog - Everything in your business is your fault https://www.marketingandbusinessforphotographers.com/news/2019/8/31/top-3-marketing-bravery-wisdom-from-seth-godins-this-is-marketing monthly 0.5 2019-09-02 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1567467013446-W1OIPO2ATAZVI92Q2GMM/Seth+Godin+This+is+Marketing Blog - Top 3 Marketing bravery: Wisdom from Seth Godin's "This is Marketing" https://www.marketingandbusinessforphotographers.com/news/2019/7/29/why-cheap-photographers-are-powerful-and-what-to-do-about-it monthly 0.5 2023-03-01 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1564446952960-IAT85NP1O39UH7A2SW1B/On+demand+marketing+for+photographers%2C+marketing+plan%2C+marketing+and+business+for+photographers Blog - Why cheap photographers are powerful, and what to do about it https://www.marketingandbusinessforphotographers.com/news/2019/5/24/dontbeasaboteur monthly 0.5 2019-06-27 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1561661988949-53TQBZ15YLI5H4861MZC/Marketing+for+photographers%2C+on-demand+marketing+services+for+photographers Blog - You are a saboteur - kick that person to the curb! https://www.marketingandbusinessforphotographers.com/news/2019/5/23/defining-your-ideal-client-how-to-start monthly 0.5 2023-03-01 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1558738623844-D8XLUJT2WVB3VEBI2Y4P/On-demand+marketing+and+business+services+for+photographers Blog - Defining your ideal client: How to START https://www.marketingandbusinessforphotographers.com/news/2019/3/4/my-personal-swot monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1557519999251-NOUICBD4NRYLVIBXBMJQ/marketing+and+business+for+photographers Blog - My personal SWOT https://www.marketingandbusinessforphotographers.com/news/2019/3/4/move-month-swot-analysis monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1551731481749-GMQL5POI8JEL7YCW0DI5/On-demand+marketing+services+for+photographers Blog - MOVE month: SWOT analysis https://www.marketingandbusinessforphotographers.com/news/2019/2/10/transform-your-business monthly 0.5 2023-03-01 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1549827717830-XPPD6KQFU0672HYSXX8Z/On+demand+marketing+services+and+guides+for+photographers Blog - Get out of a rut, in business and life: do a MOVE month https://www.marketingandbusinessforphotographers.com/news/2019/1/10/jeijs757fl8xpoamp9y3wm0qk8o9w0 monthly 0.5 2023-03-02 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1547224802081-JE3H78SQ9N8HHUGUEL40/Photography+pricing+how+to+price+photography Blog - Can you afford to be affordable? For the answer, look at who your future self will be https://www.marketingandbusinessforphotographers.com/news/2018/12/10/the-15-minute-marketing-miracle monthly 0.5 2023-03-01 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1544455251892-I0VA6KJ2G8H8L05DV94W/Marketing+for+photographers Blog - The 15 minute marketing miracle https://www.marketingandbusinessforphotographers.com/news/2018/11/15/a-lesson-on-worth monthly 0.5 2023-03-02 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1542291607230-TMPTNKDNRK4F61MG24DQ/Marketing+for+photographers Blog - A lesson on worth https://www.marketingandbusinessforphotographers.com/news/2018/10/22/your-website-is-a-conversation monthly 0.5 2023-03-01 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1540385500401-1REVICK6H82XNBFHF3L1/Marketing+strategy+and+resources+for+photographers Blog - Your website is a conversation https://www.marketingandbusinessforphotographers.com/news/2018/10/14/who-is-your-true-competition monthly 0.5 2023-03-02 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1539626759581-2YY6S6ZMETGYWIS4AGNM/Marketing+strategy+and+resources+for+photographers Blog - Who is your true competition? 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everything. You gave me so much value in your expertise but also the boost I needed to make a few changes and keep going. You are a true asset to my business - even on the other side of the world. Thank you so much!” — SERA - SOUL MAMA PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1676941755016-0DPMMVI0CJY7VE7XU30E/Pattern-2-Small-%28seafoam%29.png ShineSparkL Home https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1676941755016-0DPMMVI0CJY7VE7XU30E/Pattern-2-Small-%28seafoam%29.png ShineSparkL Home https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1677020247418-A82Q1N6BAJ5RSYR3DNC8/Pattern-1-Large.png ShineSparkL Home https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/47dbfb9a-a364-4e9b-829d-8d92bdf5a882/TKD_1510+low.jpg ShineSparkL Home - Lucy, the L in ShineSparkL Longtime marketer-turned-photographer, I did things in reverse of most. I found my photography calling after an established career in the loyalty marketing sector. Marketing and business were second nature, but I realized that in the photographer community there was mythology and misinformation about what marketing was, and intimidation about how or what exactly to do. Where to even start. Your business can shine. And you do have an inner spark waiting to be ignited. Welcome to ShineSparkL marketing education for photographers and congratulations on taking action towards your dreams! https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1740446405782-TE1S81N0L73LRSSR5FPQ/unsplash-image-YZzkUW3Tn_g.jpg ShineSparkL Home - The Fastest Way to Charge More Without Changing a Thing About Your Skillset Discover 10 Powerful yet Common Sense Strategies to Elevate your Client Experience using Luxury Psychology Secrets of the World’s Most Desired Brands “I just had my best year in revenue!” ~Amanda Engel Photography https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/84256b1e-3df8-4750-8661-45b0489b5e90/TKD_1407+low.jpg ShineSparkL Home - Do dream clients feel out of reach? FREE PDF GUIDE The 5 Hidden Patterns That Attract Price-Shoppers and Push Aligned Clients Away (...and how to shift them so your business feels soulful, profitable, and unmistakably YOU.) https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335255-3HAMTY0JMCT3YZSMJC8I/Icons-11.png ShineSparkL Home - BODY Healthy body & nourished soul https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415335455-XJ4J28AYV2RK8UU84WXQ/Icons-12.png ShineSparkL Home - MINDSET Confidence & Shine https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336513-80YRVNN9EWIS66E67XM7/Icons-13.png ShineSparkL Home - ENERGY/ BRAND Sparkling Business Presence https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415336775-44P5UPN1ONZQF6DMBN58/Icons-14.png ShineSparkL Home - WISDOM/ BUSINESS Business Integrity & Excellence https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1678415337802-ZSR487AKMRROCM2C3L5J/Icons-15.png ShineSparkL Home - INTUITION Creative Vision & Dreamwork https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/7a02956c-4702-427c-8183-447150a4d6a3/ShineSparkLmarketing_loyalty.jpg ShineSparkL Home - Loyalty Marketing An important part of the Wisdom Pillar. People who feel appreciated and connected to a business, return to that business. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/43e37e67-6c2c-4fb5-800e-ab5faba50c93/social-squares-pink-quartz-blush-light-pink-styled-stock-image028.jpg ShineSparkL Home - Luxury Marketing An important part of the Energy/ Brand Pillar. Infuse your business with an elevated feel that truly differentiates. https://www.marketingandbusinessforphotographers.com/about-me daily 0.75 2024-06-26 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1676941755016-0DPMMVI0CJY7VE7XU30E/Pattern-2-Small-%28seafoam%29.png About https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1677860416810-VLZC140G41R2DHRB7DL0/TKD_1683.jpg About https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/d9b8b16f-d81b-4312-8326-4367417e1594/LivingLife_LB.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/765d18dd-97bb-46c5-9369-7ec3bdf11888/IMG-2127.jpg About - Our family unit: A Photographer, an Engineer, and a Competitive dancer He’s the left-brained thinker, I’m the right-brained creative, and our daughter is a perfect blend. Then there’s Ollie, our beloved SHIT-tzu :) https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1677818786205-3FM4F4UN7M86X046KVQK/unsplash-image-2zZp12ChxhU.jpg About - Corporate was never for me, even though I was good at it. But that knowledge found value; 20 years combined experience in loyalty marketing and business found new life in helping other photographers learn the ropes. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/243dd182-c503-46da-b456-cda1c79c8807/SM_LucyBaumMontrealPhotographer-9658.jpg About - Lucy, Noir This is my alter-persona for my personal photography work where I have a “dark spark” side to me. I often see the world differently. I don’t seem to do well in mainstream and like exploring the fringe. My Lucy, Noir side brings that feisty SparkL to the 5-pillar approach, giving it dimension. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/e8c85726-e0be-4dd4-b513-b9f64931642c/ShineSparkLFivePillars.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1676492221475-K5SOOXK1A1GRREKK1I4Z/TKD_1618.jpg About - Lucy Baum Portrait on Chair Portrait of Lucy Baum, founder of ShineSparkL marketing. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1676492215404-6HCGLOKRADX4MDWRNH3W/TKD_1518.jpg About - Lucy Baum Portrait on Couch Portrait of Lucy Baum, founder of ShineSparkL marketing. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1676492798399-ESVOVP3Z2AKXV5U16N68/TKD_1239.jpg About - Lucy Baum Portrait by window Portrait of Lucy Baum, founder of ShineSparkL marketing. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1676492214469-J4PG1X4R96BSGZKNNZF3/TKD_1312.jpg About - Lucy Baum Portrait by white wall Portrait of Lucy Baum, founder of ShineSparkL marketing. https://www.marketingandbusinessforphotographers.com/contact daily 0.75 2023-08-30 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1518581678291-RVXU51UP831YS7EO9BJL/shutterstock_291472427.jpg Contact https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1676492200515-QRANFWEL1LP4KYQGEJ8H/TKD_1163.jpg Contact https://www.marketingandbusinessforphotographers.com/take-action daily 0.75 2023-09-25 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1582320885396-T4ENW72W5NWQNEMMX4OT/Ondemandmarketingphotographers_4.jpg Take Action https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/fa191274-4e08-4980-bf0d-48d1f002b5ad/Artboard+8.png Take Action - The ShineSparkL philosophy relies on a foundation including each of the pillars: Body, Mind, Energy, Wisdom and Intuition. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1582337834139-7H8AW1GP6WL3S8CV8EJB/Ondemandmarketingforphotographers.jpg Take Action - read the blog https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1582337957632-42OQK9ZTL11NX4O6F3Z7/Ondemandmarketingforphotographers.jpg Take Action - browse products https://www.marketingandbusinessforphotographers.com/reading-list daily 0.75 2023-02-24 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/0a7da8da-4746-47ef-8087-2de5caca9807/TKD_1657+%282%29+low.jpg Reading list Marketing for Photographers https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1518919521175-E35Z6HH1YCVTS3OAVYVN/Howtowinfriends.jpg Reading list Marketing for Photographers https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1518919603631-4JMFUOE9VUTG3H61WGYX/RobertCialdini.jpg Reading list Marketing for Photographers https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1518919981936-OS1EA51M335CMNM3R2NA/SmallBig.jpg Reading list Marketing for Photographers https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1522273900234-3MRM1YUUG358XSSJLS9O/MjDemarcoUnscripted.jpg Reading list Marketing for Photographers https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1522277728273-2X7ROE1AE2KH9W08HXPJ/UnderstandingExposure.jpg Reading list Marketing for Photographers https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1522278067050-I0H38V9KUD8702CHY7OJ/Unforgettablephotograph.jpg Reading list Marketing for Photographers https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1522278658111-KM1D3RXHB1ZJYJKCTSRK/22immutablelawsofmarketing.jpg Reading list Marketing for Photographers https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1522279506912-MFU2U4XW50MPOG48980N/22immutabllaws.jpg Reading list Marketing for Photographers https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1522279986127-JM76RPBEI3QBOGFUPPEK/Thelongtail.jpg Reading list Marketing for Photographers https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1523922007876-DEZO5MRKZXN02PXZMR9L/Reading+list+%7C+Jeff+Jochum+%7C+marketing+for+photographers+%7C+on-demand+marketing+services+for+photographers Reading list Marketing for Photographers https://www.marketingandbusinessforphotographers.com/marketing-courses-photographers daily 0.75 2025-12-04 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1582337957632-42OQK9ZTL11NX4O6F3Z7/Ondemandmarketingforphotographers.jpg SparkL School https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1764298343674-USD2AXUBZEZ20VOXIOGQ/unsplash-image-VP5R-n47v9Q.jpg SparkL School - The Photographer’s Marketing Glow-Up Blueprint A Quickstart Guide To Building Your Marketing Edge In One Afternoon 5 Pillars of Marketing 5 Actions 1 Marketing Edge 18.00 (Click for Sale Price!) https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1676492215404-6HCGLOKRADX4MDWRNH3W/TKD_1518.jpg SparkL School - With my personal full money-back guarantee backing every single guide I offer, there is no risk to you. https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1704220800129-RUL1G2JI6NTDRIQ6BJ1Q/image-asset.jpeg SparkL School - BUNDLE: Website & brand review with mentorship video call for photographers eager to differentiate their business $333 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1704220895079-CZNUE8RG6AY34NNHB562/image-asset.jpeg SparkL School - Mentorship Video Call Customized help for photographers struggling to understand how to start marketing or have a block $222 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1636744155029-TXRLSSI7KQT4EAY9GWVD/MBP-Branding-photographers-marketing-audit.jpg SparkL School - Popular! Personalized website review and brand audit for photographers looking to make their website stand out to their ideal clients $222 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1688577198298-D2XE6STODIMBJ516P51N/image-asset.jpeg SparkL School - The Little Luxuries for Big Impact Handbook Little to no-cost ways to elevate your business and appeal to a more affluent client. Break free of the saturated market and enter the ShineSparkL market. $111 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1704220013901-3MCR07ZAU0XN9MY1TI4R/image-asset.jpeg SparkL School - The New Photographer’s Guide to Model Calls Confident portfolio-building as a pre-business activity for the hobby photographer needing portfolio imagery to go pro $47.50 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1704221074866-5GS2QI2KFKJB6Z689J5B/image-asset.jpeg SparkL School - “Present” Marketing Clarity Vision Board for photographers searching for their brand voice We are often told to do a future vision board, but what does your present look like? A powerful tool to examine if you are on-brand and on-vision TODAY. $0.00 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1737492184825-S1YIZB1ME8NDHZDRSVNN/unsplash-image-bLkxCCtxB3I.jpg SparkL School - 3 Components of a Successful Email Increase your chances of a sale with a strategic email response to inquiries $0.00 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1593805929396-0VHAU6IGCGOXZM38ZDPF/Ondemandmarketingphotographers_1.jpg SparkL School - Kickstart your Art in low shoot season! 60 activities in the areas of marketing, business and photography that you can use to kickstart or inspire ideas, find areas of improvement or to implement new features in your business. $0.00 https://images.squarespace-cdn.com/content/v1/5a80fc6e29f18728e17e1918/1737492296579-CLXETRAWDO6UGCO9MVPQ/image-asset.jpeg SparkL School - Optimize Your Photography Website to Attract Ideal Clients Your website is your virtual reflection in the world. 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