Lucy, the L in ShineSparkL
Longtime marketer-turned-photographer, I did things in reverse of most. I found my photography calling after an established career in the loyalty marketing sector. After studying commercial photography, I worked on launching my business.
Marketing and business was second nature, but quickly I realized that in the photographer community there was mythology and misinformation about what marketing was, and intimidation about how or what exactly to do. Where to even start.
Your business can shine. And you do have an inner spark waiting to be ignited. Welcome to ShineSparkL marketing education for photographers.
Tune into my interview with Nicole of the Hair of the Dog Podcast, where I share my feisty perspective on marketing, business and our life’s work! You don’t want to miss it!
BODY
Healthy body and nourished soul
MINDSET
Confidence and shine
ENERGY
Sparkling business presence
WISDOM
Business integrity and excellence
INTUITION
Creative vision and dreamwork
Sparkling over flat: Fizz in your bizz
Birds love shiny objects. So do we. Become a shiny object
Shiny objects don’t compete. They sparkle and shine and naturally catch the eye
We learn together and progress our life’s work.
Those who need us can find us. We document their lives so that they can always remember.
When the photography playing field is equal, marketing is the ONE THING that will set you apart.
Most new or even established photographers will not properly educate themselves in marketing, branding or business. They watch and do what others are doing. The danger? They don’t know if what others are doing is actually working, or they may have tried this approach and it’s not working.
Energized
Eye-Catching
Radiant
Stable
Learning marketing is easier than you think. With my down-to-earth and common sense approach, coupled with a versatile learning and investment structure, marketing education for photographers is very accessible to you no matter what your previous setbacks may have been.
Loyalty Marketing
An important part of the Wisdom Pillar. People who feel appreciated and connected to a business, return to that business.
Luxury Marketing
An important part of the Energy/ Brand Pillar. Infuse your business with an elevated feel that truly differentiates.
No sharp edges, bootcamps, warrior mentality or competitive language here. Why is it that marketing and business education evolved with such aggressive terms? We’ll get thrown into the trenches, defeated but then whipped into shape. Hopefully emerging stronger, more resilient and educated rather than intimidated, tired and overwhelmed. It’s one approach and still a trendy one, but not the only one.
Gentle guidance, insight, tapping into personal power and elevating energy to emerge stronger, more resilient and educated, instead of being torn down. Let’s stop fighting and being warriors. Let’s start learning and being the photographers, the creatives and the visionaries we are meant to be.
You are a true asset to my business - even on the other side of the world.
Thank you so much!”
— SERA - SOUL MAMA PHOTOGRAPHY
The review was comprehensive and actionable. It ranged from easy adjustments like changing the format of several pages to more thought-provoking ones on messaging. If your website isn’t generating the results you want, this is a great way to get a fresh perspective!
— AMANDA ENGEL PHOTOGRAPHY
She gave me valuable advice for moving towards an overall brand message. Her actionable steps helped me get unstuck. After reading her report, I felt encouraged and challenged to improve my site!”
— KAREN HOGLUND PHOTOGRAPHY
