Hi, I'm Lucy, a professional wedding and family photographer and marketing educator.
Our family unit: A Photographer, an Engineer, and a Competitive dancer
He’s the left-brained thinker, I’m the right-brained creative, and our daughter is a perfect blend. Then there’s Ollie, our beloved SHIT-tzu :)
Corporate was never for me,
even though I was good at it. But that knowledge found value; 20 years combined experience in loyalty marketing and business found new life in helping other photographers learn the ropes.
Lucy, Noir
This is my alter-persona for my personal photography work where I have a “dark spark” side to me. I often see the world differently. I don’t seem to do well in mainstream and like exploring the fringe. My Lucy, Noir side brings that feisty SparkL to the 5-pillar approach, giving it dimension.
My mission is to help create thriving, sustainable photography businesses,
by breaking down marketing, branding and business concepts that may sound intimidating. I want the ShineSparkL 5-pillar approach to guide you through your journey in an easy and understandable way, so that you may make gains where you previously felt blocks. You want to be a creative entrepreneur who is confident in your business and that confidence shines to others.
ShineSparkL: A different and unique marketing learning experience.
Out with the tired “work/life balance” eternal struggle because it’s a myth. There is no “work” or “life” separate from one another, there is just your “life’s work.”
Many of our industry’s educators focus on business but then only hint at mindset or self-care and even more rarely our energy or our intuition. ShineSparkL, placing emphasis equally on the 5-pillars as your stable base of life, is a disruption to the traditional marketing and business education systems out there. Are you ready to join me?
What’s in a name?
The ShineSparkL brand may sound ‘fluffy’ but it’s got teeth.
Shine: If you’ve ever read or watched Stephen King’s The Shining, shine refers to the blend of clairvoyance and of telepathy which manifests in a very dark way for little Danny. I believe we all have some shine in us, and it comes by way of our Intuition which is one of the pillars of a ShineSparkL business. Creepy old hotels aside, we should all tune into our shine to help guide us in our path to success. This idea came from Lucy, Noir, the dark spark!
SparkL or “sparkle” is the radiance inside of all of us. Don’t argue with me as I won’t buy it. We ALL have sparkle, you may have just buried it under loads of imposter syndrome. Ever have a great hair day? Found an amazing sweater? That’s sparkle. Live there more.
Spark is also part of the brand, and sparks are feisty. They ignite, they are a burst of energy. They command attention. I promise you some feist when it comes to helping you with your marketing - challenging your fears and getting you out of your comfort zone. A little feist goes a long way!
L is me. A seasoned career in loyalty marketing right out of school with a degree in Psychology. A second seasoned career in nonprofit business while formally studying commercial photography. The L has a wealth of experience to share with you! My name also means light. As Lucy, Noir, I have roots in darkness but attracted to the light. First, with photography, and now shedding light on marketing education. I am now literally living my calling.
Building on the 5 pillars: Body, Mind, Energy, Wisdom and Intuition, I will guide you through an innovative and never before encountered vision of whole person and whole business marketing.
In with ShineSparkL marketing!
