Shop Coaching Offers for Photographers
How would it feel if you knew exactly how to market your business on a regular basis without mystery or uncertainty, effortlessly and automatically attracting bookings with people that love to pay you and are a dream to work with?
Reclaim your focus on the creative aspects of being a photographer with the 5 pillar ShineSparkL experience that will take your marketing efforts from “I’ve tried everything” to “I know exactly what I need to do, it’s not as hard as I thought and IT WORKS.”
I’m not sure about one-on-one coaching, will I truly benefit from it?
You want to succeed and free resources can only take you so far - you have trouble putting it all together or making sense of what a dozen blogs, two dozen photographers in a group or three dozen photography podcasts tell you to do. If you’re here, this approach hasn’t worked. You want to get off the struggle-bus and get on the luxury cruise-liner. One-on-one coaching with ShineSparkL is for you if:
You finally desire to invest for acceleration of your transformation. An investment delivers a concentrated learning experience that may otherwise take you months or years to formulate using free resources, if at all. Our time is the one thing we can’t get back! Money unlocks access to information that is a direct infusion into your business today and not at some future time while you struggle today.
You learn best with a personalized approach with someone who has a solid knowledge of marketing and business through practical career experience. You want undivided attention to maximize results fast.
You want access to someone who will listen to your hopes, dreams and fears and can give you objective guidance and an energy reset to get you on track with mysterious or nebulous marketing concepts. You’re done winging it and are committed to a serious relationship with marketing your business.
You are an absolute beginner and need a personalized roadmap for your journey into photography marketing that starts you on the right foot because you don’t want to start with low prices or be taken advantage of by deal-seeking or price-shopping clients - the things you hear about every day as the pitfalls of starting out as a photographer.
You have already started a photography business and want to get better at what you do but the lack of marketing and business is massively standing in your way, or the client you’re attracting are difficult, demanding and deal-seeking. You want to end the “what are your prices” inquiries.
You seek a down-to-earth, understanding educator who is accessible and friendly and who creates a non judgemental and safe place for you to ask absolutely any question and actually get a satisfactory answer. The goal is for you to truly understand what to do and how to do it and move forward with confident implementation!
With my personal full money-back guarantee backing every single product and service I offer, there is no risk to you.
The eternal question being asked by all photographers: How do I stand out in my photography market? My area is saturated!
The secret solution? Get better at marketing, because most photographers won’t look there.
Most will offer more photos, more session time, drop prices, give deep discounts or convince prospective clients how much more they love photography than other photographers, to try to circumvent the competition. But that actually makes them the same and not different. Anyone can cut price or add images. Anyone can trump your love for photography by having a camera in their hand at a younger age than you. But not everyone takes the time, effort and investment into marketing and business education because they feel it’s a sideline to what they want to be doing.
By doing what they see their apparently “busy” photography neighbour doing, they add themselves to the proverbial race to the bottom. As marketing guru Seth Godin warns: “the problem with the race to the bottom is that you might win.”
Running a photography business is not a game or a race. It is a journey, your journey to fulfill your life’s work, and be sustained financially in doing it. No trophy handed to you at the finish line. Instead, each image you create is a trophy for another - a documentation of their lives, their families, their love. There lies the true win.
I thought I had wasted years in the Marketing field but it was a gift in the making.
When I found photography — which I now know to be my life’s work — at what I thought to be the late (!) age of 36 I thought I had wasted so much time working a career in Marketing. Yes, I had finally hit on something that had been missing from my life - my creative calling - but I didn’t realize at the time that those marketing years were far from being wasted and there was a secondary calling waiting for me.
You may be thinking that because of my background, I don’t know the struggle. Far from the truth.
I was a beginner photographer in my mid-thirties, and despite that career in Marketing, I made a ton of the same mistakes that other photographers just like you were making. Why? Already feeling late to the game, I felt the pressure of half a life gone by without finding my dream and just went headlong into things like making ads for low-priced starter sessions for anyone who had a pulse. I wanted it so badly on a personal level that I didn’t see a clear link between my old life in Loyalty Marketing for large companies in the business-to-business arena, and what I was trying to do - build a small photography business with a party of one and no marketing team.
It took me many missteps and side roads before I started to think differently about what I thought had been a waste - 14 years of on-the-job training and mentorship with people succeeding in the marketing space. And it was almost a decade later, when I couldn’t photograph due to sudden and mysterious illness, that the gift of helping others with marketing surfaced. I’m in a position now to educate because I educated myself first!
Choose one of the following Coaching offers to get started - prices in Canadian Dollars
Shine365: Energized Foundations
2,777 $
It’s time to set off the spark.
You’ve been treading water in a murky, marketing ocean without a direction and lacking results, despite trying so many things. Now, you are ready to make an energized change.
What’s Included in this year-long offer:
Access to the following business-building products: Brand & Brand Development Guide, Marketing Plan Guide, the Little Luxuries Handbook and the “Present” Vision Board Insight Tool
A full brand audit of your current website (portfolio critique included) with a written report and one round of review through email comments after changes made
Quarterly video calls (4) to set dream goals, map progress and clear blockages
“Between the lines” access: Email communications whenever you feel stuck, in between the quarterly calls
A “SparkL Spotlight” blog feature at the close of your year, on you as a business owner who made an important decision to educate herself in business and marketing and shine beyond the competition. An opportunity to tell your story of success to inspire others!
Creates a backlink for your website to boost authority and SEO
Creates content for your marketing channels
Bonus video call: Co-creation of one full advertising campaign for your photography offers
Bonus video call: Co-creation of an Excellence Statement and receipt of a ShineSparkL badge as business accreditation tools to build reputation and authority
A special ShineSparkL merchandise gift basket, delivered to your home.
NOTE: If you have already purchased the Brand Illumination Design Session, you will receive a credit for the course amount ($444) when purchasing the Energizing Foundations course. Please contact Lucy prior to purchase to obtain your checkout code.
Shine95: Radiance Lift
1,111 $
The 5-Pillar Radiance Lift
Not ready for the Foundations commitment or too many things still underdeveloped in your business? Consider this offer for a radiance lift that will refresh and revitalize from the tired marketing efforts that don’t work.
What’s included in this 95-day LIFT:
Access to the following business-building products: Brand & Business Development Guide, Marketing Plan Guide, the Little Luxuries Handbook and the “Present” Vision Board Insight Tool
A full brand audit of your current website (portfolio critique included) with a custom video and one round of review through email comments after changes made
Month 1 call: Discovery and analysis of your business and goals
Month 3 call: Progress discussion and Wrap up
A special ShineSparkL merchandise item of your choice, delivered to your home.
Deadlines sneak up on us. Once 3 months have elapsed, 5 more days of access to Lucy via email are available.
NOTE: If you have already purchased the Brand Illumination Design Session, you will receive a credit for the course amount ($444) when purchasing the 90-day LIFT. Please contact Lucy prior to purchase to obtain your checkout code.
Let there be Light: Brand Illumination
444 $
Your business energy, harnessed.
A hands-on, half-day working video session to formulate and design the foundation of your unique brand message.
What’s included in the Brand Illumination design session (on video):
A brand audit of your current website and portfolio
A copy of the Brand & Business Development Guide to use as a workbook for the session and for later reference
Insights on how to formulate your brand messaging