Marketing and Business Education for Photographers
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Marketing and Business Education for Photographers
A 5-pillar approach to photography business and marketing
Courses & GuidesContact

Marketing education for photographers blog

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How to handle requests for RAW files
Wisdom (Business & Marketing)Lucy BaumDecember 15, 2022client asks for raw files, raw file requests, client wants raws, photography pricing, selling raw files, say to to raw file request, clients asks for unedited photos, unedited photo request
I AM BALLS: Tales that crush impostor syndrome
Mind (Sales & Psychology)Lucy BaumDecember 8, 2022photographer impostor syndrome, feel like a fraud, imposter syndrome, self-doubt, self confidence photography, photography education, marketing education for photographers
The 1-word swap that can create a seismic shift in your photography business
Mind (Sales & Psychology)Lucy BaumDecember 1, 2022photography business, photography business mindset, entrepreneur, business mindset, building a photography business, photography business model, starting a photography business
5 reasons why low prices damage your business - compensation lessons from the book “Homeless to Billionaire”
Wisdom (Business & Marketing)Lucy BaumNovember 24, 2022photography pricing, pricing for photographers, photography pricing strategies, marketing books, marketing strategy, photography compensation, self confidence photography, working for little money, photography business, photography marketing, new photographers marketing
I'll give you 75-100% of my advice on how to book clients: Why 'ranges' are bad for photography business
Wisdom (Business & Marketing)Lucy BaumNovember 16, 2022photography business model, photography pricing, business success, business strategy, marketing, marketing strategy
Brand and Marketing: Your clients have a story to be discovered
Energy (Brand)Lucy BaumNovember 10, 2022brand story, branding, branding for photographers, marketing for photographers, marketing strategy, photography sales, increase photography bookings, find clients photography
Treat everything you sell as a precious object
Intuition, Wisdom (Business & Marketing)Lucy BaumNovember 3, 2022self-doubt, self esteem, establishing value, photography value, advertising, marketing, marketing strategy, pricing for photographers
How a bag of chips changed my marketing perspective
Wisdom (Business & Marketing)Lucy BaumOctober 27, 2022marketing, marketing for photographers, building a photography business, business success, business branding, branding details, business process
Stop "educating" clients with a laundry list of expenses: Create a Commitment to Excellence statement instead
Wisdom (Business & Marketing)Lucy BaumOctober 20, 2022marketing for photographers, commitment to excellence statement, satisfaction guarantee, business success, business strategy, marketing strategy, client experience photography, brand development, brand voice, brand identity photographers, building a photography brand, starting a photography business
Every photographer should offer at least a secret money-back guarantee. Here’s why
Wisdom (Business & Marketing), Mind (Sales & Psychology)Lucy BaumOctober 6, 2022psychology of marketing, psychology of pricing, marketing strategy, money-back guarantee, money-back guarantee photography, satisfaction guarantee, business development, business strategy, how to market, marketing education for photographers
Why stepping away can be a powerful reset in marketing, business and branding
Marketing conceptsLucy BaumSeptember 7, 2022marketing, marketing for photographers, marketing education for photographers, creative expression, business branding, business strategy, travel, stepping away, photography marketing, branding a photography business, branding for photographers, re-branding, creativity and marketing, creativity
Three unconventional self-discovery tools for branding
Energy (Brand)Lucy BaumAugust 8, 2022brand building photographers, brand building, business branding, branding a photography business, branding for photographers, re-branding
Photography and business branding: 5 discovery steps
Energy (Brand)Lucy BaumJuly 25, 2022brand, brand awareness, brand building photographers, building a photography business, business branding, SWOT, SWOT for photographers, journalling, vision board, re-brand, photography branding
Brand is grand - until you realize your mindset is in the toilet
Energy (Brand)Lucy BaumJuly 18, 2022brand, branding, re-branding, branding for photographers, branding a photography business, photography business, building a photography business
MBP is re-branding! Join me as I'll share every step of how I'm doing it
Energy (Brand)Lucy BaumJuly 11, 2022photography business model, photography branding, re-branding, marketing strategy, photography marketing, marketing education for photographers
3 costly mistakes in creating ads for your photography business
Wisdom (Business & Marketing)Lucy BaumMarch 2, 2022photography ads, how to create an ad, ad creation, advertising, Facebook ads, Facebook advertising, Successful ads for photography
The powerful lesson I learned from a decade with marketing agencies
BodyLucy BaumJanuary 17, 2022photographers, marketing, marketing strategy, marketing secrets, business, business development, client management
Anchoring works! A simple and effective marketing strategy for your photography business that you can implement today
Pricing for Photographers, Psychology concepts, Marketing conceptsLucy BaumDecember 8, 2021photographers, photography pricing, pricing for photographers, photography marketing tools, photography pricing strategies
I felt bad so I gave them a discount
Pricing for Photographers, Mind (Sales & Psychology)Lucy BaumNovember 12, 2021empathy marketing, discounts, photography discounts, psychology of marketing, starting a photography business, photography marketing tools
Tips on running portfolio-building model calls
Wisdom (Business & Marketing)Lucy BaumJuly 14, 2021photography model call, model calls, photography marketing, marketing strategy, starting a photography business, how to market, i, j, k, l
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