The Little Luxuries Handbook
The Little Luxuries Handbook
Little to no-cost ways to elevate your photography business and appeal to a more affluent client. Break free of the saturated market and enter the ShineSparkL market.
This Little Luxury handbook is filled with easy to follow actionable strategies for how to set your brand and tone to be that more appealing option. Most photographers will cut their prices to try and get at least some dollars but will feel defeated working for so little. But not you. You will level up with these straightforward strategies, and you will instantly set yourself apart from those just slashing prices. You are setting yourself up for earning money, not losing money. There is another way!
The chapters of this handbook are created as Stories that further our Life’s-Work (LFS). Add one story, or multiple stories as you see fit, to match your photography genre, brand and business model and craft a powerful and unique story to attract your ideal clients. Many photographers just like you seek “tips and tricks” or marketing tactics to get bookings, but in my opinion this isn’t a good strategy. It’s like trying on a whole store of clothing, taking up hours of your time, when what you really needed was for the salesperson to discover your needs and have them recommend a few pieces that work for your body type.
Curious of the content?
Here is the table of contents of stories that will infuse a little luxury into your ShineSparkL Life’s Work!
Fresh Flower Power: A colourful and aromatic powerhouse
First-Mover welcome Message: Don’t just respond to inquires, take it to another level
Red Carpet Communications: Messaging and the mediums we use
The Gated Guide: Build mystery and intrigue
Brand Capsule Wardrobe: 5 star fashion
Substantive Space: Design elements
The Temperature Test: Leaving mediocrity behind
Luxury Lexicon: Not just fancy words
Education through Excellence: Never justify photography expenses again
Gifting Greatness: It’s the thought that counts
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“Thank you so much for everything. You gave me so much value in your expertise but also the boost I needed to make a few changes and keep going.
You are a true asset to my business - even on the other side of the world.
Thank you so much!””
What’s my experience?
12 years experience with large marketing agencies, creating campaigns, designing reward programs, and developing brand identity and websites for corporate giants like Scotiabank, GM and Proctor & Gamble.
15 years in the non-profit sector as an Executive Director and business leader.
Over ten years as a professional photographer.
A B.A. Major in Psychology
Studies in Design Management, Writing and Editing and a formal College accreditation for a 2 year full time program in Commercial Photography.